250+ Real Estate Words to Market Your Next Listing

Throughout your real estate career, writing a property listing description is one thing you’ll do over and over again. Sometimes, your choice of words can make or break a listing, influencing buyers’ perceptions and sellers’ opportunities to sell their properties. Sure, it can get repetitive, but vividly describing homes is a powerful tool for selling quickly and effectively. I’ve listed over 250 real estate words to help you transform a mundane listing into a compelling one that resonates with viewers.

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General Real Estate Words to Use When Selling a House

Mastering the art of using home description words in your property listings can make a huge difference. From describing the home’s layout to highlighting its best amenities, selecting the appropriate words can help create a persuasive listing and attract leads. However, while it’s essential to be descriptive, remember to avoid exaggeration to manage client expectations. 

Here are some general real estate words you can add to your listings:

one-of-a-kind gemcleverly designedpride of ownershippet-friendly
a rare findimmaculate conditionturnkey propertysolar panels
an absolute must-seeinfinity poolflowing layouthome library
pristinewraparound balconyenergy-efficientsmart home
freshly paintedmodern amenitiesfitness roomalfresco dining
move-in readypicturesquewine cellarfire pit
brand newpanoramic viewsprivate backyardstriking
stunningunobstructedwell-manicuredsecurity system

Real Estate Words That Sell Neighborhoods & Locations

A property’s location is just as significant as the property itself. When marketing a neighborhood or specific area, it is essential to use words that paint a picture of the neighborhood’s charm. Is the property inside a gated village? How far is it from the mall? Whether it’s a bustling town or a quiet suburb, your words should make buyers envision themselves living there. Highlight amenities such as nearby parks, schools, healthcare facilities, and shopping and dining centers. 

Some words you can mention in your listing are as follows:

convenienteclectic neighborhoodquick commute toquaint
prime locationcentrally locatedperched aboveproximity to schools
vibrant districttree-lined streetcovetedtranquil
gatednestled betweenup-and-coming areaaccess to major highway
livelya stone’s throw fromaccessiblepedestrian-friendly
downtownclose to hiking trailscul-de-sacsafe and secure
biker-friendlygolf course communitycultural hubscenic

Luxury Real Estate Words

Aside from making an impactful graphic design for your single property website, selling luxury properties demands a tailored listing description to communicate their exclusivity effectively. What type of marble did the homeowners use for the countertops? Is there designer decor your audience must know about? When communicating with affluent clients, it’s essential to be very specific in highlighting the properties’ distinctive features. Many value bespoke details and exceptional craftsmanship, expressing their desire for out-of-the-ordinary homes. 

Here are more luxury real estate power words for your next listing:

luxuriousopulentoasisfine craftsmanship
sophisticatedchic detailingZen-likeelite
top-of-the-linehigh-enddesigner finishesstate-of-the-art
lavishexclusiveprivate retreatsecluded

Historic House Descriptive Words

Coming up with property listing descriptions for a historic home can be fun! Showcase the property’s architectural details, historical significance, and timeless charm. You can highlight antique furniture, hardwood floors, and the intricate details of the spiral staircase. Tell your audience how some parts of the house were lovingly restored to preserve authenticity. Additionally, consider incorporating a clever real estate play on words (or puns!) for a touch of creativity. 

If you need more word ideas for your historic home listing, we’ve got you!

heritagerefurbishedromanticRenaissance revival
classiclovingly restoredantiqueperiod property
old-world charmnooks & cranniesrusticTudor
Queen Annepocket doorherringbone tilesstoried past
Victorianwrought ironhistoric charmrestored beauty
vaulted ceilingsoriginal charactercarvedGeorgian style
vintage appealstep back in timecrown moldinghardwood floors
preserved architecturerich historyintricateColonial-era

Real Estate Words to Describe Bedrooms

When writing about your listing’s bedrooms, highlight each room’s size, layout, and unique amenities. Let your audience know whether each bedroom has a bathroom, ample storage space, or a walk-in closet and can fit a king- or queen-sized bed. Describe unique architectural features of the rooms, such as bay windows, suspended ceilings, or cozy alcoves. Don’t forget to mention if there are any noteworthy views from the bedroom! Is there a view of the backyard from the bedrooms? Is it facing Central Park? 

Here are more home description words to fuel your imagination:

floor-to-ceiling windowsold-fashionedpeacefulsoothing
mirrored closet doorsintimateposhdimmer switches
double dresserreading nookdecorative wallpapercomfortable
skylightwalk-in closetmotion sensor lightingtray ceiling
accent wallbuilt-in closet organizersair purifierwainscoting
mid-century drawersexposed beamswall-mounted TVking-sized
terrace with city viewsleading to a balconyblackout curtainsenormous
study alcovepristineremote-controlled blindsmassive

Real Estate Description Terms for Kitchens

When showcasing kitchens in your listings, emphasize their usability. Are there any chef-grade appliances? Which amenities are included in the purchase? Describe the kitchen’s layout, quality of appliances and cabinetry, or the type of sink. By clearly describing the kitchen’s functionality, you can help potential clients envision themselves in that culinary space. 

Some kitchen terms you may mention in your listings are as follows:

smart kitchen technologygourmetsleekcustom cabinetry
spaciouswine fridgeopen-conceptdouble oven
coffee barwater filtration systemwalk-in pantrygas range
granite countertopseat-in kitchenfarmhouse sinkbuilt-in microwave
bar stoolstasteful finishkitchen islandsoft-close drawers
chef-grade appliancesbespoke chef’s domainbreakfast nooksubway tile backsplash
butler’s pantryceramic tile flooringbreakfast barpendant lighting
contemporaryFrench door refrigeratormarble countertopsultramodern

Real Estate Agent Words for Living Rooms

The living room is usually the largest part of a home. It’s where household members gather, host friends, entertain guests, or relax after a long day. Therefore, when describing the living room in your listing, focus on its ambiance, whether it has an open floor plan, and whether that part of the home catches the sunlight. Mention important details of the living room, such as the brick fireplace, designer lamps, and built-in shelving units. 

Don’t forget to create a narrative that will resonate with your audience! Tell them about the future gatherings they will host in the living room or the cozy evenings they’ll spend on the huge sectional couch. Need more real estate marketing words for living rooms? Try these:

laid-backversatile floor planairystone fireplace
lounge arealight-filledinvitingwelcoming ambiance
built-in bookshelvesopen-conceptpicture windowsart wall
sun-filledplush carpetingstylish decordeck with seating
outdoor living spacecozy fireplace nookdesigner chandelierarched doorway
grand staircaseoversized sectional sofabuilt-in media consolebathed in light
statement piecesneutral color paletteintegrated audio systemthoughtfully designed
dramaticentertainer’s dreamperfect for hostingsweeping staircase

Real Estate Buzzwords for Bathrooms

Bathrooms are among the most important rooms in a home. So, when describing bathrooms in your property listings, make sure to highlight both functionality and style. Emphasize key features such as the number of bathrooms inside the property, standout amenities (e.g., energy-efficient fixtures, heated floors, double vanity), and any recent upgrades. 

Here are more bathroom-related words for your listings:

double vanityclawfoot tubglass mosaic tilesbronze robe hooks
designer fixturesrainfall showerframeless glass showertriple sconce lighting
floating vanityen suiteheated floorssteam shower
ceramicbacklit vanity mirrorpowder roomhalf bath
porcelainLED lightingjetted soaking tubquartz countertops
sliding doorsensor faucetshigh-pressureindoor sauna
bidettowel warmerItalian marblewater-saving
gold showerheadfreestanding hot tubambient lightingcustom tile work

Tips for Writing Property Listings With Real Estate Descriptive Words

Writing property listings doesn’t have to be complicated. Here are some strategies to come up with irresistible listing descriptions.

  1. Know your audience: Research and understand the preferences and lifestyles of your target audience. If you’re marketing a property listing for young professionals, mention the home’s proximity to the business district, nightlife, and airport. Align your language with the demographic you’re targeting.
  2. Focus on the property’s unique features: What sets your property apart from other listings? Are there any unique architectural details or historical significance the readers should know? Highlight its recent renovations, curb appeal, energy-efficient amenities, and private backyard. Putting a spotlight on these distinctive features can make your listing stand out in a crowded market.
  3. Be specific: Provide detailed and concrete information about the property. For example, instead of only using “sleek” to define a kitchen, you can mention the brands of appliances, the type of flooring, and who designed the bar stools. If you used virtual staging software, indicate it in your listing. Also, ensure your listing descriptions are up to date with any changes to the property. Being specific demonstrates your attention to detail as an agent.
  4. Appeal to the buyer’s senses: Let prospective clients imagine the daily experiences they could have in their new home. Tell them about enjoying coffee on the wraparound porch, cozying up by the fireplace, or hosting gatherings in the backyard. But of course, you can only create a story that inspires your audience when you accompany your listing with high-quality real estate photos.
  5. Highlight the benefits: When browsing property listings, prospective buyers consider the benefits of living in the advertised property. Is it a good neighborhood? Is there a sense of community? Is the property close to outdoor spaces and healthcare facilities? You can highlight the property’s potential for future growth or how it can be an investment opportunity. All these benefits can be your property’s selling point.
  6. Proofread and edit everything: Ensure your listing is easy to understand and free of spelling and grammatical errors. Providing an unclear description (and bad real estate photos!) will only result in potential clients overlooking your listing.
  7. Ask for feedback: Don’t be afraid to seek input from your colleagues and friends. Ask them if they find your listing description compelling. Will they be interested in that property when they see your listing?

FAQs: Real Estate Words

Bringing It All Together

Aside from having a perfectly staged home and high-quality photos, the words you choose in your property listings can influence potential clients. Remember, always tailor your language to appeal to your target audience. What’s a real estate word you always use in your listings that isn’t on our list? Let us know in the comments!

The post 250+ Real Estate Words to Market Your Next Listing appeared first on The Close.

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