FERRARO-ZUGIBE

Picking the right real estate marketing materials is essential for building a brand and attracting business. Whether headshots, social media posts, business cards, or videos, your materials must be high-quality and clearly display your brand to bring clients to your inbox. To help you make the best choices for marketing materials, I’ve compiled a guide to the eight real estate marketing materials every agent should have to totally crush their brand.  What Are Real Estate Marketing Materials? As I mentioned, … Continue reading “8 Real Estate Marketing Materials to Crush Your Personal Brand”

Some agents think open houses are too old-school for getting leads and would instead want to go viral on TikTok. However, if you use the right tools, focus on making people feel at home, and learn a few simple scripts and strategies, open houses can still be an awesome way for new and experienced agents to get leads. I’ve updated my list of the best real estate open house ideas for realtors. I cover everything from using QR codes in … Continue reading “30 Open House Ideas That Will Actually Get You Leads”

If you want to crush it on selling luxury properties, you’ve gotta understand the ins and outs of this niche market. When it comes to promoting, it’s all about spinning a tale that shows off a high-end lifestyle, hitting the sweet spots of wealthy buyers’ dreams and desires. I’ll lay out some awesome luxury real estate marketing ideas and strategies. These will help you nail the art of selling luxury properties, making sure your listings pop for potential buyers, even … Continue reading “Top Luxury Real Estate Marketing Ideas in 2024”

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates. Let’s dig in! Bonus: Download Instagram Templates Download Your 3 Free Instagram Canva Templates 1. Introductions (& Reintroductions) Instagram video introduction (Source: @lauraloveshouses) The … Continue reading “28 Real Estate Instagram Posts That Attract Clients”

Instagram is a favorite among real estate agents for showcasing listings, building brand awareness, and connecting with potential clients. But now, with the Instagram green screen feature, savvy agents can take their Stories and Reels to a whole new level. Over the last six months, I’ve been using the green screen effect on my Instagram, @lukeacree, to create more appealing and engaging reels, attracting about 5,000 views per video (one even got 1.5 million views!)  While the numbers vary, I … Continue reading “How to Use Instagram Green Screen: An Agent’s Guide (+ Tips)”

ProspectsPLUS! is a direct mail marketing company that helps real estate agents find new real estate leads in a chosen location or demographic. It’s user-friendly and offers highly targeted mailers, making it an excellent tool for real estate professionals to generate leads. I’m evaluating its ease of use, support, ProspectsPLUS! reviews, and features to see how it compares with competitors. Let’s jump into the pros, cons, and features to help you decide if ProspectsPLUS! is the right tool for your … Continue reading “ProspectsPLUS! Review: Pricing, Features, Pros & Cons (2024)”

If you want to be the go-to agent in your neighborhood and boost your brand visibility, postcards are your secret weapon. Real estate farming postcards are mailers you send to homeowners and renters in a targeted area, keeping you at the forefront of their minds. Remember, consistency is key as you watch your business grow. So, to help you create a powerful campaign, I’ve rounded up 17 of the best real estate postcards for farming. 1. Introduce Yourself With Real … Continue reading “Top 17 Real Estate Farming Postcards, Ideas & Templates”

Staging is a challenging marketing task for agents. Think of home staging as preparing the property for its biggest launch; it’s all about making a great first impression. And that first impression needs to appeal to a mass buyer audience. Home staging is more than just replacing the bed sheets; it’s about letting potential clients envision themselves living in the home. To help you get started, I compiled this guide of actionable home staging tips and where to source furniture … Continue reading “15 Home Staging Tips to Sell a House Fast”

While getting your content to rank on search engines is harder than it used to be, real estate SEO (search engine optimization) is still undeniably one of the most powerful marketing strategies to grow your business. By investing some time and effort and using basic SEO strategies that most realtors either don’t understand or don’t bother with, you will easily outrank your competition. Let’s dive into this guide, which talks about what SEO is, its benefits, best practices, and ten … Continue reading “The Ultimate Real Estate SEO Guide: 10 Steps to Better Ranking”

Looking to close more deals with less stress? Real estate transaction software will make a big difference. With so many options, picking the right one for your business can feel overwhelming. As a Realtor and a managing broker, I’ve been through the process of finding the perfect fit myself. I’ve compiled this list of the best real estate transaction management software options for you. Whether you’re a solo agent, team leader, or broker-owner, there’s something here to help keep your … Continue reading “The 7 Best Real Estate Transaction Management Software for 2024”