ProspectsPLUS! is a direct mail marketing company that helps real estate agents find new real estate leads in a chosen location or demographic. It’s user-friendly and offers highly targeted mailers, making it an excellent tool for real estate professionals to generate leads. I’m evaluating its ease of use, support, ProspectsPLUS! reviews, and features to see how it compares with competitors. Let’s jump into the pros, cons, and features to help you decide if ProspectsPLUS! is the right tool for your real estate business.
My Verdict on ProspectsPLUS! & Why You Should Trust It
As a real estate writer and researcher, I’ve thoroughly checked out and expertly analyzed all the top direct mail services in real estate. So, I’m confident in my findings without any bias. After looking at ProspectsPLUS!, I can indeed say it’s a one-stop shop for all your real estate direct mailing needs and one of the top lead generation companies for direct mail.
ProspectsPLUS! is excellent for real estate agents who want easy access to a wide range of direct mail products with ready-to-use templates that fit their marketing plan. The platform also provides extra tools like business plans, SOI and return on investment (ROI) calculators, and consumer reports, adding to its diverse product offerings.
One of the best things about it is the option to automate campaigns so you can set them up and then focus on your real estate career without worrying about marketing. However, no tool is perfect, and ProspectsPLUS! is no exception. CRM integration would be a fantastic feature for agents, allowing them to manage client communication and reach out more efficiently after the direct mail does its job.
ProspectsPLUS! Alternatives
It’s important to compare ProspectsPLUS! with competitors to guarantee it has the features you’re looking for. Here are some other direct mail marketing services or companies you might want to check out.
| Software | Why It’s a Great Alternative | Starting Price | Ready to Purchase? |
|---|---|---|---|
 | It offers free samples, an easy-to-navigate website, and matching social media ads. | $0.18 per piece | Visit PostcardMania |
 | It has a premade template, targeted mailing lists, no long-term contracts, and minimum orders. | $0.82 per piece | Visit Wise Pelican |
 | It features automated farming, follow-up, and lead tracking and is synced to MLS. | $0.13 per piece | Visit Quantum Digital |
What Current Users Think of ProspectsPLUS!
I took a look at some ProspectsPLUS! reviews, both the good and the bad. ProspectsPLUS! has a solid rating of 4.9 out of 5, with over 1,208 reviews on Google Reviews. Here are a couple of awesome five-star ProspectsPLUS! reviews from satisfied clients on Google Reviews:
“Great quality of my door hangers. This is my first time ordering through ProspectPLUS. Very happy with the paper quality. They also included extra copies and $5.00 gift card. Fast delivery. Looking forward to use all my door hangers and hope this will lead to more customers.”
“For years ProspectsPlus has been my go to for anything that I market. Excellent pricing not to mention, it will guide you through the editing process which is so easy even a “realtor” can do it all by your self and the sense of urgency they send out your products are impressive. Highly recommend”
“In my business, I mail postcards twice a month to clients. Prospects Plus makes it so easy for me to upload custom postcards I’ve designed and sends them out for a fraction of the time it would take me to print and address them all! The process is straightforward, reliable and costs much less $ then I’ve seen elsewhere. I am a very happy customer.”
Customer reviews are always based on personal opinions, and ProspectsPLUS! has a few that didn’t have a great experience with the software. Here are a couple of ProspectsPLUS! reviews from unhappy clients:
“You really should fix the size verification when ordering. At no point in time after step 1 can you verify that the sizing is correct. You can’t see that there is a mistake until after you’ve paid.”
“Great designs & easy to work with. Wish that the postcards didn’t smudge.”
Key Features of ProspectsPLUS!
ProspectsPLUS! offers eye-catching postcards at an affordable price. Its incredible features allow you to create personalized, targeted, and trackable mailers that will grab the attention of potential clients. Let’s check out the best features of ProspectsPLUS!.
The Market Dominator
ProspectsPLUS! has an awesome Market Dominator and Market Dominator Exclusive deal. You’ll get a 12”×15” newsletter, fresh monthly content personalized with your branding, and personalized customer support. Plus, if you go for the Market Dominator Exclusive, you can purchase exclusive EDDM mailer routes. Also, you’ll have the mailers sent automatically with mailer tracking and receive free copies of Homes & Life magazines. However, exclusivity comes with a $250-a-year cost for a one-year contract.
Mailing Lists for Purchase
Another cool feature of ProspectsPLUS! is that it allows you to create a targeted mailing list for your real estate business by choosing specific audiences based on their lifestyle, interests, and demographics. You can pinpoint areas on Google Maps, filter by owner/occupants and absentee owners, exclude certain streets, and preview the list before purchasing. The lifestyle mailing lists are carefully curated from public records, surveys, and purchasing activities, ensuring reliable data.
Real Estate Marketing Planner
The ProspectsPLUS! Marketing Planner comes with a color-coded calendar, weekly to-dos, reminders for holiday outreach, and examples of postcards to mail out at specific times. At the beginning of the planner, there’s an interactive business plan to help you figure out your goals and keep them in mind as you use the rest of the planner. Each month includes suggested activities to help you stay in touch with your SOI. Plus, QR codes are scattered throughout the planner to guide you to the right campaigns to launch each month.
Real Estate Postcard Campaigns
ProspectsPLUS! has themed postcard campaigns in the following campaign categories:
- Sphere of Influence
- Just sold
- Holiday
- Geographic farming
- Absentee owner
- High-income renter
- Expired listings
- For sale by owner (FSBO)
- Real estate investing
- Recruiting
Pick from different design options in each category, and you also have the choice to upload your own designs. You can even choose to skip certain mailing intervals. However you decide to grow your book of business, postcards will play a key role in developing your business.
Every Door Direct Mail (EDDM)
With EDDM, you don’t have to worry about making a mailing list or dealing with ZIP code restrictions. You will reach all the homes and addresses in your chosen area without needing specific names or addresses. Just address it to “Local Postal Customer,” and the US Postal Service will include it with regular mail. You also have the option to have a service send out your mailers for you or do it yourself. ProspectsPLUS! will print the pieces for you to take to the post office.
Training Videos
Live training videos are available every weekday at 1 p.m. Eastern Time for agents to connect with platform experts and learn how to make the most of their SOI. The sessions cover building and marketing your SOI and maintaining consistent messaging for a more predictable business.
Interactive Business Plan
ProspectsPLUS! has this awesome business plan feature, a one-sheet interactive document. With this, agents can set their annual income goal, average commission, closing rates, appointment-setting rates, and the number of outreaches per appointment. Once the info is filled in, the document calculates how many closings and listings you’ll need to hit your financial target. It even tells you how many sales contracts you need to write and how many appointments you need to book to reach your goals.
Sphere of Influence (SOI) Calculator
A real estate agent’s sphere of influence (SOI) consists of friends, family, colleagues, and other professionals they contact regularly and can be a foundation for their client base. As agents close deals, their clients become part of their sphere. The ProspectsPLUS! SOI calculator considers your financial goals to calculate the number of people you will need in your SOI to get there.
Return on Investment (ROI) Calculator
The ROI calculator from ProspectsPLUS! will help you determine the ROI for your direct mail efforts. Simply input details about your mailers, like how many listings they got, closing percentage, response rate, conversion rate, and commission per listing. Then, it predicts the number of mailers you send out, the leads received, the cost of producing them, and the expected revenue. Consistency with direct mail is key for attracting interested clients and reaching the hesitant ones, and this calculator helps agents keep track of their mailer success.
ProspectsPLUS! Pricing
ProspectsPLUS! offers different pricing levels for real estate direct mailers, including first-class postage, standard postage, EDDM, and self-processing. They provide postcards, flyers, brochures, and magazines, including addressing postage and mailer tracking. Quantity discounts are available, and you can personalize orders by choosing product sizes, which affect pricing.
| Plans | Postcards | Flyers & Newsletters | Business Cards | Brochures & Magazines |
|---|---|---|---|---|
| Who the Plan Is Best for | Affordable way for agents to build brand awareness and drive leads | Agents looking to promote new listings, provide a neighborhood update, or need a larger mailer for more content | Agents who want to upload a custom-designed business card or choose from 57 templates | Experienced agents adding to current marketing strategy and providing value-added branded content |
| Price Range | 82 cents for one to $3.60 based on quantities and direct mail preference | 36 cents to $19.95, depending on quantity and mailing preference | $37.50 to $220 based on one- or two-sided with quantities of 250 to 2,000 | 61 cents to $5.41, depending on quantities, mailing type, and number of pages in magazines |
| Mailed First Class Postage | 82 cents | $2.57 | X | $1.17 |
| Mailed Standard Class Postage | 91 cents | $2.09 | X | $1.00 |
| Every Door Direct Mail (EDDM) Full Service | 88 cents | N/A | X | N/A |
| EDDM Doesn’t Include Postage | 54 cents | N/A | X | N/A |
| Do-it-Yourself Mailers | ✓ | N/A | X | N/A |
| Market Dominator Magazine | ✓ | X | X | X |
| Ability to Download Digital Art | ✓ | ✓ | ✓ | ✓ |
Methodology
Here at The Close, we are a team of real estate agents, researchers, and writers who pride ourselves on providing accurate, thoughtful content that helps agents and brokers take their businesses to the next level. Part of our methodology is to put the readers first and provide information that empowers you to make the best decision for your business.
To create this ProspectsPLUS! review, we used the following criteria:
- Pricing: 5 out of 5
- I confirmed and evaluated ProspectsPLUS! pricing, subscription plans, free trial, add-ons, and available discounts.
- General Features: 4.5 out of 5
- I looked for platforms that offered additional features like custom designs, tracking, bulk discounts, and satisfaction guarantees.
- Advanced Features/Mailing Options: 5 out of 5
- I reviewed the platform’s ability to purchase and send direct mail fast, which is critical, and the option to have the company send your mail directly to your contacts. In addition, some agents need a mailing list for their direct mail campaigns, so I favored platforms with EDDM and options for creating mailing lists.
- Customer Support: 4.5 out of 5
- Customer support should handle every question or concern, whether you need help uploading your mailing list or creating direct mail postcards. I sought companies offering support across various channels.
- Expert Score: 4.6 out of 5
- This metric provides information from our analysis regarding stand-out features, value for money, and ease of use.
Frequently Asked Questions (FAQs)
What is direct mail in marketing?
Direct mail campaigns are physical marketing materials like flyers or postcards sent to people’s mailboxes. They’re a great way to reach a specific group in a particular area, and it’s easy to see if they’re worth the cost.
Is direct mail marketing legal?
Yes, direct mail marketing through physical mailers is legal. It must comply with postal regulations, such as mailer size and privacy laws. Adhering to these guidelines ensures that direct mail campaigns sent through traditional mail are conducted legally and respect recipients’ rights.
What is real estate prospecting?
In real estate, a “prospect” usually means a potential buyer or seller thinking about buying or selling a property. These are the folks that real estate pros like agents or brokers see as potential clients. They use this term for someone just starting to think about buying or selling and might become a client later on. “Prospecting” is what they call the process of finding these potential clients and building relationships with them.
The Bottom Line: Is ProspectsPLUS! Worth Your Money?
After checking all the platform features and reading ProspectsPLUS! reviews, I like how it ensures your brand and contact info get seen by potential clients who might not have seen it otherwise. People seem to like how easy it is to use and how targeted the mailers are, making it a great tool for real estate folks to get new leads. Although ProspectsPLUS! doesn’t do online campaigns or advertising for lead generation, it’s still a top choice for direct mail marketing to help agents find new leads in a specific area or demographic.
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