If you want to be the go-to agent in your neighborhood and boost your brand visibility, postcards are your secret weapon. Real estate farming postcards are mailers you send to homeowners and renters in a targeted area, keeping you at the forefront of their minds. Remember, consistency is key as you watch your business grow. So, to help you create a powerful campaign, I’ve rounded up 17 of the best real estate postcards for farming.
1. Introduce Yourself With Real Estate Farming Postcards
Source:
Etsy
Size:
4×6 inches
If you live in your farm area, introducing yourself as a neighbor expert will naturally encourage people to seek advice. It indicates that you have intimate knowledge of the local market, can be available to clients at the drop of a hat since you are nearby, and have a vested interest in creating a positive environment like the current homeowners. If you don’t live in the area you intend to farm, introduce yourself as a resource to the community. Mention specific places you socialize or visit in the neighborhood or activities you enjoy to show you are connected to the area.
2. Host an Event to Provide Free Knowledge
Source:
Canva
Size:
4×6 inches
This real estate farming postcard idea is ideal for inviting potential leads to an event. For example, target homeowners on the fence about selling or buying to an event that addresses their questions about timing and how the process works. This template is designed to answer common questions about homebuyers, such as how they get prequalified and how current market trends may affect their experience. Real estate farming postcards and direct mail can help you spread the word efficiently.
3. Share an Opportunity
Source:
Etsy
Size:
5×7 inches
This postcard uses a short, catchy phrase and high-quality real estate photography to grab the recipient’s attention. The phrase “opportunity is knocking” implies urgency, and the headline on the back of the postcard clearly defines what the opportunity is for homeowners. It indicates that it is a profitable time to sell their home, which can encourage those considering selling their home to reach out with more questions.
4. Offer Free Home Valuations
Source:
Etsy
Size:
4×6, 5×7, 11×16 inches
Offering free home valuations is a common way successful real estate agents generate leads through their websites or landing pages. However, the same idea can generate more listing leads through direct mail. Even if a homeowner is not looking to sell, they may be interested in continuing the conversation after seeing their home’s current value. This postcard design features a clear call to action and a spot for a large realtor headshot. This is great for building awareness of your brand.
5. Market Updates Postcard
Source:
PostcardMania
Size:
4.25×5.6 inches
Real estate market updates are a well-known marketing strategy for agents because most homeowners are curious about how their homes compare with their neighbors’ homes. This makes them a great choice as real estate farming mailers because they show your local real estate market expertise. In addition, this example shows how you can focus on niche properties and audience segments within your farm area by showing specific types of homes, like two-bedroom homes or homes between 2,000 and 3,000 square feet.
6. Provide an Incentive With Reduced Fees
Source:
PostcardMania
Size:
4.25×5.6 inches
When you need more real estate listings, clever real estate farming postcards like this can help you reach your goal. The postcard below specifically addresses homeowners considering selling their homes and incentivizes them to contact you instead of another agent. Since agent fees typically come from the homeowner’s profit, offering a lower commission can appeal to potential sellers. This postcard also names additional standout services for sellers, like virtual tours, online marketing, home staging, and professional photography. Ultimately, sending farming real estate flyers and postcards like this is an ideal way to generate high-quality seller leads.
7. Grab Attention With an Infographic
Source:
Big Block Realty
Size:
5.5×8 inches
One of the most important tips for real estate mailers is to use multiple strategies that grab attention. This infographic-style postcard uses a clear heading to present real estate statistics highly relevant to the topic. This addresses a common question or concern for potential buyers and proves that you understand how to help them with this concern.
In addition, sending infographics with your brand colors, fonts, and contact information can build brand recognition. This is especially easy to do with a graphic design tool like Canva, which allows you to save your branding elements. Canva also provides access to thousands of design elements, like fonts, graphics, and templates for direct mail. You can create a two-sided infographic in Canva and add a specific call to action.
8. Use Humor & Provoke Curiosity
Source:
Lighter Side of Real Estate
Size:
4×6 inches
Although traditional postcards for real estate farming have proven highly effective, using fun and lighthearted direct mail strategies can be a great way to stand out from the crowd. Real estate farming postcard ideas like this grab attention and draw readers in to engage with the card. They create a sense of curiosity and showcase your personality as an agent. On the back, you can add content that answers the question, like, “They sold their home for more than the list price!” or “They cleaned their garage out for the next owners!”
9. Stand Out With Unique Imagery
Source:
Your Real Estate Genius
Size:
4.25×5.6 inches
This is another example of funny and clever farming postcards for realtors that stand out and reflect your personality as a real estate agent. This photo captures attention, and the front shows only a short phrase that connects the image with your services as a real estate agent. This design includes a spot for your headshot and contact information, which will build brand familiarity and help people associate your face with this sense of humor.
10. Use Customer Reviews to Highlight Your Strengths
Source:
Corefact
Size:
8.5×5.5 inches
Positive reviews from former clients are some of your most powerful marketing assets to grow your business, so using them in your real estate farming postcards makes sense. In fact, 46% of consumers trust online reviews for local businesses as much as reviews from friends and family. This postcard template focuses on a testimonial from a client in a neighborhood and includes a photo of the client who wrote the review. This is a great way to create a sense of connection between recipients and clients, ultimately building trust.
11. Make Your Postcards Worth Keeping
Source:
ProspectsPLUS!
Size:
5.5×4.25 inches, 8.5×5.5 inches
Unfortunately, direct mail ads that recipients don’t feel are relevant for them often go directly into the trash. However, you can give the members of your farm area a reason to keep your postcards by providing information worth keeping. A simple way to create materials people want to keep and display is by mailing a recipe card. Notice how this postcard includes the agent’s contact information and brand colors but doesn’t include a specific call to action. Yup, you shouldn’t make a hard sales pitch with every piece of mail. Sending realtor postcards farming like this is essential to building a trustworthy and memorable reputation.
When you use a direct mailing service like ProspectsPLUS!, there are plenty of ready-to-send templates like this one. The platform has over 20 recipe cards and other save-worthy farming postcard templates with jokes, inspirational quotes, photos, and animal memes. Learn more about all the unique templates and direct mail services from ProspectsPLUS!
12. Send Holiday Greetings
Source:
Realty Cards
Size:
6.5×9 inches
Holidays are a great excuse to send the best real estate farming postcards to stay top of mind, build brand awareness, and take a more personable approach to your marketing. Holidays also provide an additional topic for conversation, and postcards like these offer a useful way to farm for new clients, ask for referrals, and touch base with former clients. While many agents send holiday greeting cards during the winter season, don’t miss opportunities to leverage more minor holidays for the same purpose.
Plus, automate your holiday outreach with the help of a lead generation marketing platform like Market Leader. It helps you engage with your contacts by assigning each one to a specific marketing campaign. From there, Market Leader can automate the printing and mailing of your postcard campaigns, including recurring holidays, saving you a lot of manual effort.
13. Draw Attention With Animals
Source:
Corefact
Size:
4×6 inches
As of this year, 66% of households in the US own at least one pet. Using imagery with animals is a great way to grab attention and send a clear message. On this postcard, the agent professes his love for real estate referrals—but he does it with a cute photo of a dog. Even for potential leads who don’t have an affinity for animals, this postcard design effectively increases engagement and piques the interest of potential sellers. This postcard could be adjusted to speak to a niche audience, such as expired listings, for-sale-by-owner (FSBO) listings, or first-time sellers.
14. Create Urgency
Source:
ReaMark
Size:
6×9 inches
When the real estate market favors sellers, you should incorporate that into your real estate marketing strategies. This type of mailer prompts sellers to act quickly, with a large header, a clear call to action, and vivid colors. It uses an emotional selling tactic and highlights the sellers’ fear of missing out.
15. Showcase Your Expertise With a Just Listed Postcard
Source:
Canva
Size:
4×6 inches
Just listed or just sold postcards are essential to your real estate farming strategy. Consistently sending mailers that show you’re active in the neighborhood with past properties will be vital for building a reputation as the go-to listing agent in your farm area. These postcards show future sellers exactly how you market listings and showcase your value.
16. Lead With Trust
Source:
ReaMark
Size:
4.25×5.6 inches
Although most real estate farming postcards are intended to build trust and a strong reputation in your farm area, this one addresses it head-on. While your marketing materials should be client-focused, there are always exceptions to the rule. This postcard perfectly exemplifies a time when it’s wise to specifically name your expertise and the value that you provide to clients. If you send a postcard like this one, customize the description to fit your natural language, location, and the offer you provide to leads.
17. Ask for Real Estate Referrals
Source:
Reminder Media
Size:
4×6 inches
If you are not actively working on generating referrals from your past clients, you’re missing out on opportunities to build your client base. This postcard directly asks clients for referrals, but it’s worded in a way that builds a bond between the agent and recipient. It isn’t pressuring clients to spread the word; it is sharing that referrals support you as the agent, which can make clients want to contribute to your success.
Where to Buy Real Estate Farming Postcards
When you start marketing directly to your farm area, one of the first steps is choosing the right source for postcard designs, mailing services, and graphic design platforms. There are endless real estate postcards for farming, but not all will fit your branding or strategy. You may not have time to design, print, address, and mail your postcards individually as your business grows. That said, here are a few of the top resources to create real estate postcards:
| Platform | Best For | Key Features | Starting Price | Learn More |
|---|---|---|---|---|
 | Agents, teams, and brokers wanting an all-in-one real estate direct mail service |
| 93 cents per postcard mailed first-class | Visit ProspectsPLUS! |
 | Professionals who want the largest variety of print materials to customize |
| 60 cents per postcard for 25 pieces | Visit VistaPrint |
 | Agents and teams who wish to combine direct mail and online marketing |
| $0.01 per postcard | Visit PostcardMania |
 | Professionals wanting to easily custom design their print materials |
| Free; subscription starts at $10 per month | Visit Canva |
Frequently Asked Questions (FAQs)
What are real estate farming postcards?
A real estate farming postcard is a marketing tool that agents use in targeted areas. These postcards are regularly sent to homeowners and renters to showcase listings, give relevant market updates, and invite potential clients to events.
Do postcards work in real estate?
You might think of postcards as old-school, but they still work like a charm in this digital age. Real estate postcards provide potential clients with a personal touch that digital messaging cannot.
What do you write on a realtor postcard?
Similar to your other marketing materials, keep your postcards short and simple. Include the most important details, such as your brokerage logo, contact information, and a call to action to encourage potential clients to contact you. If you have more space in your postcard, include your realtor’s headshot!
Bringing It All Together
Postcards should be sent consistently to build an audience in your farm area. Send postcards showcasing your experience, knowledge, and personality, and provide various calls to action. Using the examples above, you’ll demonstrate your expertise, generate leads, and grow your business.
Do you use real estate farming postcards? Share your experience in the comments!
The post Top 17 Real Estate Farming Postcards, Ideas & Templates appeared first on The Close.