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Zillow Premier Agent (ZPA) is a paid advertising program that connects agents to buyers. It offers agents enhanced visibility on Zillow’s platforms, giving them priority placement in property listings and exclusive access to leads. However, with the platform’s lack of pricing transparency, is Zillow Premier Agent worth it? I evaluated its key features, weighed its pros and cons, looked into pricing, analyzed third-party reviews, and gauged whether it was worth the investment. Let’s dig in! Pros You can capture buyer … Continue reading “2024 Review: Is Zillow Premier Agent Worth the Cost?”

Imagine knowing exactly which homeowners in your area will sell their property in the next 12 months. It used to take a mind reader (or a lot of luck) to get that kind of inside intel on your local real estate market, but now it’s achievable with big data and the right predictive analytics company.  You need to embrace this technology and use it to help more clients (and help your pockets grow, too)! I will break down what predictive … Continue reading “Predictive Analytics in Real Estate: Best Practices & Software for Agents”

It can feel like you’re juggling a million things in the fast world of real estate transactions. That is why you need to have a trusty client relationship manager (CRM). You may be concerned about the financial commitment required to have access to such a platform, but I’ve been able to round up the best free real estate CRMs that have all the necessary features. From task management and slick marketing automation to some AI magic, The Close has got … Continue reading “The 7 Best Free Real Estate CRMs for 2024”

Follow Up Boss (FUB) is a powerful real estate customer relationship management (CRM) software. The tool significantly improves how agents and brokerages handle their everyday and long-term client relationships. It helps real estate professionals with client communication, optimizes lead management, and boosts overall productivity. Our Follow Up Boss CRM review will cover detailed features, usability, pricing, and overall effectiveness. Let’s dive into the findings! Pros Integrated payment processing Mobile application provided Simple platform interface Social media integrations available Cons No … Continue reading “Follow Up Boss Review: Pricing, Features, Pros & Cons (2024)”

With the rise of artificial intelligence (AI), real estate professionals can use tools to streamline processes, enhance client interactions, and boost marketing efforts. Although these tools will not replace the personal touch and connections you have with your client, they can make sure to give you some time back so you can focus on building relationships and closing deals. To help you navigate this rapidly changing landscape, I identified the top six real estate AI tools across various categories to … Continue reading “The 6 Essential Real Estate AI Tools for Agents in 2024”

Starting a career as a real estate agent is like starting your own business. You need a solid business plan that includes your marketing budget, financial safety net until you seal your first deal, tax strategy, and ensuring you have the right benefits, like health insurance.  The National Association of REALTORS® (NAR) reported that 28%–33% of its members were uninsured in any given year. Agents may choose not to get insured for many reasons, such as cost or lack of … Continue reading “Health Insurance for Realtors: Overview, Tips & Providers”

In today’s crazy competitive real estate market, that first impression is everything. And your real estate graphic design is often the first thing potential clients see, so it better be on point. But don’t stress because I’ve got your back. I’ve put together the ultimate guide to graphic design for realtors in 2024.  I’m talking logos, social media graphics, free stock photos, templates—the whole nine yards. I’m even diving into when to call in the pros and hire a designer. … Continue reading “Real Estate Graphic Design: The Ultimate Guide for 2024”

Former employees of Salomon & Ludwin claim they were under the protections of the Broker Protocol when they departed; they also cited concerns about the RIA’s culture and poor communication.