Day: September 24, 2024

Picking the right real estate marketing materials is essential for building a brand and attracting business. Whether headshots, social media posts, business cards, or videos, your materials must be high-quality and clearly display your brand to bring clients to your inbox. To help you make the best choices for marketing materials, I’ve compiled a guide to the eight real estate marketing materials every agent should have to totally crush their brand.  What Are Real Estate Marketing Materials? As I mentioned, … Continue reading “8 Real Estate Marketing Materials to Crush Your Personal Brand”

Some agents think open houses are too old-school for getting leads and would instead want to go viral on TikTok. However, if you use the right tools, focus on making people feel at home, and learn a few simple scripts and strategies, open houses can still be an awesome way for new and experienced agents to get leads. I’ve updated my list of the best real estate open house ideas for realtors. I cover everything from using QR codes in … Continue reading “30 Open House Ideas That Will Actually Get You Leads”

If you want to crush it on selling luxury properties, you’ve gotta understand the ins and outs of this niche market. When it comes to promoting, it’s all about spinning a tale that shows off a high-end lifestyle, hitting the sweet spots of wealthy buyers’ dreams and desires. I’ll lay out some awesome luxury real estate marketing ideas and strategies. These will help you nail the art of selling luxury properties, making sure your listings pop for potential buyers, even … Continue reading “Top Luxury Real Estate Marketing Ideas in 2024”

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates. Let’s dig in! Bonus: Download Instagram Templates Download Your 3 Free Instagram Canva Templates 1. Introductions (& Reintroductions) Instagram video introduction (Source: @lauraloveshouses) The … Continue reading “28 Real Estate Instagram Posts That Attract Clients”

Instagram is a favorite among real estate agents for showcasing listings, building brand awareness, and connecting with potential clients. But now, with the Instagram green screen feature, savvy agents can take their Stories and Reels to a whole new level. Over the last six months, I’ve been using the green screen effect on my Instagram, @lukeacree, to create more appealing and engaging reels, attracting about 5,000 views per video (one even got 1.5 million views!)  While the numbers vary, I … Continue reading “How to Use Instagram Green Screen: An Agent’s Guide (+ Tips)”