Month: July 2024

Investing in high-quality leads is a strategy that many agents overlook despite its potential to transform their business and boost their sales. While it can be a game-changer for some, it may also be a waste of resources if not used wisely. And with many lead generation platforms offering paid leads, it can take time to determine the best option for your business. That said, I’ve listed the best places to buy real estate leads, why I chose them, and … Continue reading “The 9 Best Places to Buy Real Estate Leads in 2024”

Zillow Premier Agent (ZPA) is a paid advertising program that connects agents to buyers. It offers agents enhanced visibility on Zillow’s platforms, giving them priority placement in property listings and exclusive access to leads. However, with the platform’s lack of pricing transparency, is Zillow Premier Agent worth it? I evaluated its key features, weighed its pros and cons, looked into pricing, analyzed third-party reviews, and gauged whether it was worth the investment. Let’s dig in! Pros You can capture buyer … Continue reading “2024 Review: Is Zillow Premier Agent Worth the Cost?”

Imagine knowing exactly which homeowners in your area will sell their property in the next 12 months. It used to take a mind reader (or a lot of luck) to get that kind of inside intel on your local real estate market, but now it’s achievable with big data and the right predictive analytics company.  You need to embrace this technology and use it to help more clients (and help your pockets grow, too)! I will break down what predictive … Continue reading “Predictive Analytics in Real Estate: Best Practices & Software for Agents”

It can feel like you’re juggling a million things in the fast world of real estate transactions. That is why you need to have a trusty client relationship manager (CRM). You may be concerned about the financial commitment required to have access to such a platform, but I’ve been able to round up the best free real estate CRMs that have all the necessary features. From task management and slick marketing automation to some AI magic, The Close has got … Continue reading “The 7 Best Free Real Estate CRMs for 2024”

Follow Up Boss (FUB) is a powerful real estate customer relationship management (CRM) software. The tool significantly improves how agents and brokerages handle their everyday and long-term client relationships. It helps real estate professionals with client communication, optimizes lead management, and boosts overall productivity. Our Follow Up Boss CRM review will cover detailed features, usability, pricing, and overall effectiveness. Let’s dive into the findings! Pros Integrated payment processing Mobile application provided Simple platform interface Social media integrations available Cons No … Continue reading “Follow Up Boss Review: Pricing, Features, Pros & Cons (2024)”