Why the entertainment and social media industries are converging


The consolidation of social media and the rise of entertainment technology companies are creating a new entertainment experience for consumers.

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July 17, 2021

4 minutes to read

Opinions expressed by Contractor the contributors are theirs.


As people began to lose their jobs at the onset of the pandemic, a growing need for peer-to-peer connectivity emerged. We have seen the use of Instagram, LinkedIn and other social media platforms increase and become the dominant medium of communication in a world where in-person work environments have largely come to a standstill. Networking was no longer optional, so many reached out to their peers with increased urgency, trying to solidify connections to prepare for the potential fallout from another Covid outbreak and economic recession. In a post-pandemic world, this trend towards virtual connectivity could continue.

As people become more comfortable with asynchronous and hybrid work environments, the way we work and connect has changed. Many who were reluctant to work from home and embrace emerging technologies have gotten used to it. But what about those who did not have the opportunity to continue working? The economic toll of the pandemic is expected to leave more than 140 million people unemployed and 1.6 billion people at risk of loss of income, according to a study by LinkedIn.

The entertainment industry was left behind as lockdowns occurred across the world. Audiovisual productions have been stopped. The cinemas have been closed. Events, previews and entire marketing and distribution campaigns have been postponed or canceled. These production shutdowns were in stark contrast to the fact that while people stayed at home, they consumed more content than ever before. Netflix in the lead 200 million subscribers during the pandemic, proof that the entertainment industry was still so valuable. And Netflix wasn’t the only one – streaming subscriptions around the world crossed the billion mark Last year. And through it all, creatives haven’t stopped creating.

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The content gold rush

A content gold rush is coming. It will strike in the second half of 2021 and run until 2022. During the lockdown, people didn’t stop creating – companies just stopped production. Now, as studios begin to reopen, streaming platforms are set to come out more than ever. How were creatives able to stay on track and get their projects off the ground?

A platform emerged from the need for connections between creatives and industry executives. Step 32 sets a precedent for companies responding to a unique challenge within their industry. Many creatives simply don’t have access to executives and don’t know how to connect with their peers, especially in a remote environment, but a dedicated network makes it possible. Much like LinkedIn, users of the platform can connect with leaders and gain unparalleled access to educational resources.

These resources and development opportunities are vital as they help creatives hone their craft while simultaneously connecting them to the creative community. It gives artists and artists a space to move their projects forward in the pipeline, and it gives streaming platforms and network executives insight into the creative process.

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Level the playing field

Competition is fierce against large-scale social platforms, but with a focused niche market, they offer their users something that platforms like LinkedIn can’t – a direct connection to the top executives of the company. entertainment industry.

“Production companies see us as a content marketplace, and we check it for them,” says Richard (RB) Botto, Founder and CEO of Stage 32. “This way we can help them scale at a broad level. . We’re partnering with bigger streaming platforms to find writers, producers and everything in between. “

Industry-focused social platforms have something to teach us: Finding and targeting your niche isn’t just a trend. It’s a powerful tool that gives you a serious edge. While the biggest social media channels dominate the market in terms of user count, industry-specific platforms cut through the noise and deliver a more personalized experience.


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