Target’s huge ad for the holidays – you might want to brace yourself!


Target’s version of Black Friday deals will start sooner than you think – this month! – and includes an all-new price match policy that the Minneapolis-based chain has * never * offered before. The juggernaut announced in a company press release on September 29 that it would be bringing back its annual “Deal Days” on October 10 (despite supply chain issues), including a new policy that gives customers the right to request price control at any time. throughout the holiday shopping season. It’s huge! Here’s what you need to know:

Target’s New Price Matching Policy

Not only is the US chain of stores stepping up efforts to get shoppers to check out earlier this holiday season by rolling out their biggest markdowns two weeks in advance (the event started on November 1, 2020), but they’re extending also their price alignment policy. ICYMI, target customers have always been able to request a price adjustment on declining items from competitors like Amazon or Walmart (see full list of competitors here) within 14 days of purchase.

For the first time, the price match guarantee will be extended throughout the holiday season. How it works: Target customers can request a price adjustment on * any * item they purchased in store, if the price drops later during the holiday season through December 24. The extension only applies to products that Target themselves have marked down, but still. This gives customers the freedom to do their holiday shopping early without worrying that prices will drop later (which they likely will).

Pro tip: Keep your receipts or request a digital copy when you checkout, and set an invitation schedule for yourself to double-check the prices on Target’s website in November to see if something is wrong with you. you bought got the reduced price. Cha Ching!

If you remember, the company created the ‘Deal Days’ event in 2019 to compete with Amazon’s Prime Day, and we can’t think of a better way for Target to keep the Seattle-based market on its toes. this season. No membership required!


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