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\n\t\t\t4\u00d76 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nIf you live in your farm area, introducing yourself as a neighbor expert will naturally encourage people to seek advice. It indicates that you have intimate knowledge of the local market, can be available to clients at the drop of a hat since you are nearby, and have a vested interest in creating a positive environment like the current homeowners. If you don\u2019t live in the area you intend to farm, introduce yourself as a resource to the community. Mention specific places you socialize or visit in the neighborhood or activities you enjoy to show you are connected to the area.<\/p>\n
2. Host an Event to Provide Free Knowledge<\/h2>\n
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\n\t\t\t4\u00d76 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nThis real estate farming postcard idea is ideal for inviting potential leads to an event. For example, target homeowners on the fence about selling or buying to an event that addresses their questions about timing and how the process works. This template is designed to answer common questions about homebuyers, such as how they get prequalified and how current market trends may affect their experience. Real estate farming postcards and direct mail<\/a> can help you spread the word efficiently. <\/p>\n
3. Share an Opportunity<\/h2>\n
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\n\t\t\t5\u00d77 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nThis postcard uses a short, catchy phrase and high-quality real estate photography<\/a> to grab the recipient\u2019s attention. The phrase \u201copportunity is knocking\u201d implies urgency, and the headline on the back of the postcard clearly defines what the opportunity is for homeowners. It indicates that it is a profitable time to sell their home, which can encourage those considering selling their home to reach out with more questions. <\/p>\n
4. Offer Free Home Valuations<\/h2>\n
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\n\t\t\t4\u00d76, 5\u00d77, 11\u00d716 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nOffering free home valuations is a common way successful real estate agents<\/a> generate leads through their websites or landing pages. However, the same idea can generate more listing leads through direct mail. Even if a homeowner is not looking to sell, they may be interested in continuing the conversation after seeing their home\u2019s current value. This postcard design features a clear call to action and a spot for a large realtor headshot<\/a>. This is great for building awareness of your brand. <\/p>\n
5. Market Updates Postcard<\/h2>\n
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\n\t\t\t4.25\u00d75.6 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nReal estate market updates are a well-known marketing strategy for agents because most homeowners are curious about how their homes compare with their neighbors\u2019 homes. This makes them a great choice as real estate farming mailers because they show your local real estate market expertise. In addition, this example shows how you can focus on niche properties<\/a> and audience segments within your farm area by showing specific types of homes, like two-bedroom homes or homes between 2,000 and 3,000 square feet.<\/p>\n
6. Provide an Incentive With Reduced Fees<\/h2>\n
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\n\t\t\t4.25\u00d75.6 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nWhen you need more real estate listings<\/a>, clever real estate farming postcards like this can help you reach your goal. The postcard below specifically addresses homeowners considering selling their homes and incentivizes them to contact you instead of another agent. Since agent fees typically come from the homeowner\u2019s profit, offering a lower commission can appeal to potential sellers. This postcard also names additional standout services for sellers, like virtual tours, online marketing, home staging, and professional photography. Ultimately, sending farming real estate flyers and postcards like this is an ideal way to generate high-quality seller leads<\/a>.<\/p>\n
7. Grab Attention With an Infographic<\/h2>\n
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\n\t\t\t5.5\u00d78 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nOne of the most important tips for real estate mailers is to use multiple strategies that grab attention. This infographic-style postcard uses a clear heading to present real estate statistics<\/a> highly relevant to the topic. This addresses a common question or concern for potential buyers and proves that you understand how to help them with this concern.<\/p>\n
\nDesign your brand kit using Canva. (Source: Canva<\/a>)<\/figcaption><\/figure>\n<\/div>\n In addition, sending infographics with your brand colors, fonts, and contact information can build brand recognition. This is especially easy to do with a graphic design tool like Canva, which allows you to save your branding elements. Canva also provides access to thousands of design elements, like fonts, graphics, and templates for direct mail. You can create a two-sided infographic in Canva and add a specific call to action.<\/p>\n
\n Visit Canva<\/a>\n <\/div>\n8. Use Humor & Provoke Curiosity<\/h2>\n
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\n\t\t\t4\u00d76 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nAlthough traditional postcards for real estate farming<\/a> have proven highly effective, using fun and lighthearted direct mail strategies can be a great way to stand out from the crowd. Real estate farming postcard ideas like this grab attention and draw readers in to engage with the card. They create a sense of curiosity and showcase your personality as an agent. On the back, you can add content that answers the question, like, \u201cThey sold their home for more than the list price!\u201d or \u201cThey cleaned their garage out for the next owners!\u201d<\/p>\n
9. Stand Out With Unique Imagery<\/h2>\n
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\n\t\t\t4.25\u00d75.6 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nThis is another example of funny and clever farming postcards for realtors that stand out and reflect your personality as a real estate agent. This photo captures attention, and the front shows only a short phrase that connects the image with your services as a real estate agent. This design includes a spot for your headshot and contact information, which will build brand familiarity and help people associate your face with this sense of humor.<\/p>\n
10. Use Customer Reviews to Highlight Your Strengths<\/h2>\n
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\n\t\t\t8.5\u00d75.5 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nPositive reviews from former clients are some of your most powerful marketing assets to grow your business, so using them in your real estate farming postcards makes sense. In fact, 46% of consumers<\/a> trust online reviews for local businesses as much as reviews from friends and family. This postcard template focuses on a testimonial from a client in a neighborhood and includes a photo of the client who wrote the review. This is a great way to create a sense of connection between recipients and clients, ultimately building trust.<\/p>\n
11. Make Your Postcards Worth Keeping<\/h2>\n
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\n\t\t\t5.5\u00d74.25 inches, 8.5\u00d75.5 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nUnfortunately, direct mail ads that recipients don\u2019t feel are relevant for them often go directly into the trash. However, you can give the members of your farm area a reason to keep your postcards by providing information worth keeping. A simple way to create materials people want to keep and display is by mailing a recipe card. Notice how this postcard includes the agent’s contact information and brand colors but doesn\u2019t include a specific call to action. Yup, you shouldn\u2019t make a hard sales pitch with every piece of mail. Sending realtor postcards farming like this is essential to building a trustworthy and memorable reputation.<\/p>\n
\nInspirational real estate farming postcard example (Source: ProspectsPLUS!<\/a>)<\/figcaption><\/figure>\n<\/div>\n When you use a direct mailing service like ProspectsPLUS!, there are plenty of ready-to-send templates like this one. The platform has over 20 recipe cards and other save-worthy farming postcard templates with jokes, inspirational quotes, photos, and animal memes. Learn more about all the unique templates and direct mail services from ProspectsPLUS!<\/p>\n
\n Visit ProspectsPLUS!<\/a>\n <\/div>\n12. Send Holiday Greetings<\/h2>\n
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\n\t\t\t6.5\u00d79 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nHolidays are a great excuse to send the best real estate farming postcards to stay top of mind, build brand awareness, and take a more personable approach to your marketing. Holidays also provide an additional topic for conversation, and postcards like these offer a useful way to farm for new clients, ask for referrals<\/a>, and touch base with former clients. While many agents send holiday greeting cards during the winter season, don\u2019t miss opportunities to leverage more minor holidays for the same purpose.<\/p>\n
\nMarket Leader direct mail campaign platform (Source: Market Leader<\/a>)<\/figcaption><\/figure>\n<\/div>\n Plus, automate your holiday outreach with the help of a lead generation marketing platform<\/a> like Market Leader. It helps you engage with your contacts by assigning each one to a specific marketing campaign. From there, Market Leader can automate the printing and mailing of your postcard campaigns, including recurring holidays, saving you a lot of manual effort. <\/p>\n
\n Visit Market Leader<\/a>\n <\/div>\n13. Draw Attention With Animals<\/h2>\n
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\n\t\t\t4\u00d76 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nAs of this year, 66% of households in the US<\/a> own at least one pet. Using imagery with animals is a great way to grab attention and send a clear message. On this postcard, the agent professes his love for real estate referrals\u2014but he does it with a cute photo of a dog. Even for potential leads who don\u2019t have an affinity for animals, this postcard design effectively increases engagement and piques the interest of potential sellers. This postcard could be adjusted to speak to a niche audience, such as expired listings<\/a>, for-sale-by-owner (FSBO) listings, or first-time sellers.<\/p>\n
14. Create Urgency<\/h2>\n
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\n\t\t\t6\u00d79 inches\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nWhen the real estate market favors sellers, you should incorporate that into your real estate marketing strategies<\/a>. This type of mailer prompts sellers to act quickly, with a large header, a clear call to action, and vivid colors. It uses an emotional selling tactic and highlights the sellers\u2019 fear of missing out.<\/p>\n
15. Showcase Your Expertise With a Just Listed Postcard<\/h2>\n
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