![\"woman](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/dane-deaner-1WFXk3WJXZU-unsplash.png\")
<\/figure>\n<\/div>\nGetting ready for an open house involves a bunch of important stuff. From making a checklist to inviting the neighbors, these preparations ensure everything goes smoothly. And let’s not forget good ol\u2019 door knocking\u2014it’s still a great way to connect with potential clients in the neighborhood and get leads from your open house.<\/p>\n
1. Use an Open House Checklist to Stay Organized<\/h3>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nUsing a checklist for open house tasks like home staging<\/a>, posting the event on social media, installing open house signs<\/a>, and preparing handout materials keeps you on task so you\u2019re not scrambling around at the last minute. Being prepared also maximizes your lead potential since you\u2019ll feel more relaxed and confident interacting with open house guests instead of worrying if you forgot something. You\u2019re relaxed, confident, and prepared with listing and sign-in sheets and business cards and free to mingle with your guests.<\/p>\n\n- \n
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\n\t\t\tCreate an open house checklist of all the tasks you must do before, during, and after your open house. If you\u2019re short on time, check out my open house checklist<\/a>.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n2. Knock on Doors to Invite the Neighbors<\/h3>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nDoor knocking might seem scary, but it’s a historically proven way to become the top agent in your area. The personal connection it offers is hard to beat. According to World Metrics<\/a>, 82% of real estate agents who do it see an increase in their business, and 60% see an increase in referrals. On top of that, 25% of real estate agents report an increase in listings due to door knocking efforts.<\/p>\n\n- \n
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\n\t\t\tUse this tip:
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\n\t\t\tReady to learn more? Check out our comprehensive article with door knocking tips and scripts<\/a> you can use this weekend.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n3. Greet Your Guests With Custom-branded Touches<\/h3>\n\nWelcome signs for your open house (Source: Etsy<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n- \n
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\n\t\t\t$2 to $100\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nAdding small touches to your open house, such as a welcome sign, a business card holder, and a custom doormat, can create a more inviting atmosphere. On top of that, giving branded promotional items such as pens, notepads, or other useful items that guests can take home can provide a great opportunity for connecting with potential buyers while also reinforcing the company’s brand. These personal touches can make a big difference in engaging guests right from the start.<\/p>\n
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\n\t\t\tCustom welcome signs are available on Etsy<\/a> or All Things Real Estate<\/a> for around $20. Remember to match the style of the sign to your listing. A bold sign like the one above from All Things Real Estate is perfect for a modern home, but a lighter design might work better for a vintage listing.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nMarketing & Branding Your Open House<\/h2>\n
When throwing a killer open house, marketing and branding play a huge role. From making eye-catching promo materials to rocking social media, your marketing game can seriously impact how many people show up and how successful your open house is. In this section, we’ll dish out some essential tips and tricks for getting the word out and polishing your open house’s brand to attract potential leads and get people excited about your properties.<\/p>\n
4. Invest in High-quality Open House Marketing Materials<\/h3>\n\n<\/figure>\n<\/div>\n\n- \n
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\n\t\t\t$40 to $150\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nInvesting in high-quality open house marketing materials is crucial for creating a positive and professional impression on potential buyers. Well-designed marketing materials like open house flyers<\/a>, brochures<\/a>, and signage showcase the property effectively and reflect positively on the hosting agent or agency. High-quality materials convey attention to detail, help build trust, and leave a lasting impression for increased engagement and potential leads.<\/p>\n\n- \n
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\n\t\t\tCoffee and<\/em> Contracts is a real estate marketing company offering thousands of social media templates designed specifically for agents. These include templates for Instagram Reels, carousels, Broke Agent memes, and more. As a subscriber, you\u2019ll access fresh content and new options every month. For more information, read our Coffee and<\/em> Contracts review<\/a>.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n Visit Coffee and Contracts<\/a>\n <\/div>\n\n<\/span>\n<\/div>\n\nPro Tip:<\/strong> If you want to keep it low-key with your personal branding<\/a>, consider placing your marketing materials<\/a> next to some snacks and drinks. Even having a small business cardholder near some snacks could catch the eye of potential clients. When you’re meeting with clients, bring along a branded folder for them to use. It’s a subtle way to show that you’re organized and might help them stay organized too.<\/p>\n<\/div>\n<\/div>\n5. Plan an Open House Day With Other Agents<\/h3>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nReal estate agents should see fellow agents as teammates, not competitors. You can team up with nearby agents for a joint open house day, promoting the event together and attracting more visitors, especially if the listings are similar.<\/p>\n
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\n\t\t\tWhen advertising group open house days, a little creativity can go a long way. Hold a raffle that people can only enter if they visit every home on the list or even try a scavenger hunt for the kids.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n6. Hire a Photographer to Take Pictures of Buyer\u2019s Agents & Guests<\/h3>\n\nProfessional-captured pictures of agents and guests (Source: Instagram<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n- \n
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\n\t\t\tStarting at $50 an hour\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nIf you want your fellow real estate agents to like you, think about hiring a photographer to snap some pictures of them in action at your open house. Agents always love having more pics of themselves for social media, and these images can also come in handy for your next listing presentation<\/a>.<\/p>\n\n- \n
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\n\t\t\tYeah, hiring a professional photographer is always a good idea if you can afford it. Pros can deliver great results without you figuring it out yourself. But if you want to give it a shot, check out our real estate photography tips<\/a> for better results.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n7. Use QR Codes Creatively<\/h3>\n\nCurb Hero digital sign-in (Source: Curb Hero<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nQR codes have become popular, but many agents still don\u2019t know how to get leads at their open houses. Here are easy ways to use QR codes at your next open house to get more leads: <\/p>\n
\n- Set up an iPad sign-in station using Curb Hero\u2019s QR code creator at the front door or, better yet, on your refreshments table.<\/li>\n
- Create a free QR code (using a site like QR Code Generator<\/a>). Print it onto your welcome sign and ensure the QR code links to your open house sign-in sheet<\/a>.<\/li>\n
- Create QR codes that link to slideshows of each room virtually staged in different themes. Print out the codes on signs and post them in each room with a copy such as, \u201cSee this room staged as a home office!\u201d <\/li>\n<\/ul>\n
Speaking of Curb Hero, did you know this open house app<\/a> is 100% free for agents? It lets you create QR codes for touchless sign-in, postcards, signs, or anything else.<\/p>\n\n Visit Curb Hero<\/a>\n <\/div>\nEnhance Your Open House With Technology<\/h2>\n
Enhancing your open house with technology is a game changer in today’s real estate scene. Incorporating technology can take your open house to the next level, providing an engaging experience for agents and potential buyers. From virtual tours and interactive floor plans to smart home devices, using tech can really wow visitors and showcase properties in exciting and modern ways.<\/p>\n
8. Livestream an Open House Tour, Then Repurpose for Instagram & TikTok<\/h3>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nLivestreaming an open house tour allows potential buyers to see the property in real time, ask questions, and get a sense of the space. Then, sharing the livestream on Instagram and TikTok can help reach a younger audience and make the property more visible on different platforms. This multiplatform approach can create more interest in the property and potentially lead to a quicker sale.<\/p>\n
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\n\t\t\tHere are some livestream open house tips:
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\n\t\t\t\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n- Promote your in-person open house as much as possible. A video of a home buzzing with guests is much more alluring than one with a few bored-looking people milling around. <\/li>\n
- Create and boost a social media post to advertise and boost your virtual open house<\/a>. <\/li>\n
- Send out an email or text blast announcing your virtual open house. Don\u2019t forget to contact other agents in your office or farm area. Even if they\u2019re too busy to attend in person, it might be the perfect home for one of their buyers. <\/li>\n
- Use short snippets of the video to market yourself on social media. Record your livestream and cut it into quick-hit videos for Instagram Reels or Stories<\/a> and TikTok. You can use them as \u201cday in the life\u201d videos or show how your property marketing can fill a room with people!<\/li>\n<\/ul>\n
9. Create a VR Experience<\/h3>\n\n- \n
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\n\t\t\t$25 to $450\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nVirtual reality (VR)<\/a> is still super cutting-edge but catching on quickly. That\u2019s why adding it to your open house toolkit can show everyone that you\u2019re a tech-savvy agent. Give visitors a virtual tour of the property or a 3D mockup of potential renovations to help them see the space in a new way.<\/p>\n\n- \n
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\n\t\t\tSnag a decent VR headset and preload it with interactive tours. Play around with it to ensure your visitors won\u2019t run into issues.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n10. Virtually Stage a Room & Offer to Text It to Open House Guests<\/h3>\n\n<\/figure>\n<\/div>\n\n- \n
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\n\t\t\t$7 to $50 per image\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nVirtual staging for open houses helps potential buyers envision the potential of a space by virtually furnishing and decorating it, making it more appealing. It also allows showcasing different design options and layouts to influence buyer decisions and presents the property in its best light, ultimately attracting more potential buyers. <\/p>\n
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\n\t\t\tAs you flip through the staged photos on your iPad, offer to email, or better yet, text them the pictures. Or, you can follow my advice above and place signs in each room with QR codes linking to the room virtually staged in different themes. If you don\u2019t have a virtual staging service you like, check out my buyer\u2019s guide. On a budget? Check out Apply Design. Their virtual staging starts at just $7 per picture.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n Visit Apply Design<\/a>\n <\/div>\n11. Create a Branded Infographic With Neighborhood Info<\/h3>\n\n- \n
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\n\t\t\tFree neighborhood overviews, $30 per detailed report\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nCreating a branded infographic<\/a> with all the neighborhood info gives potential buyers all they need to know about the area. You can show off the local amenities, schools, and parks and even throw some fun facts about the neighborhood. Plus, it adds credibility to market trends, property values, and community demographics.<\/p>\n\n- \n
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\n\t\t\tGrab a neighborhood profile for free, take four or five of the most interesting stats, and whip up an infographic in Canva. It\u2019s easier than you think, and your preparation will impress your clients.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nEngagement & Networking<\/h2>\n
Engagement and networking at an open house are crucial for building connections and generating leads. From interacting with visitors to facilitating meaningful conversations, effective engagement and networking strategies can significantly impact the success of your open house event.<\/p>\n
12. Practice Open House Scripts to Get Contacts<\/h3>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nEven if you’re a pro at chatting with everyone at an open house, using real estate scripts<\/a> will still steer your conversations toward getting contact details. So, unless you’re hosting open houses just to make new pals and discuss gardening, practicing scripts will help you gather more leads. Simple as that.<\/p>\n\n- \n
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\n\t\t\tf you want some persuasive scripts to get you started, check out our best open house scripts here<\/a>. Oh, and don\u2019t worry, we won\u2019t tell anyone you rehearsed them!\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n13. Focus on Features That Make Your Listing Stand Out<\/h3>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nSure, all the information is in the listing sheet, but to get people excited about the home, you must subtly remind them of standout features that set it apart from comparable properties. Reminding potential buyers of standout features can pique their interest and make the property more memorable. This creates excitement and differentiates the home from similar properties, potentially leading to higher interest and offers.<\/p>\n
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\n\t\t\tWhen describing a home, focus on three genuinely special features, but don’t force it. If there’s only one outstanding feature, stick to that rather than creating filler. The goal is to highlight what makes the listing unique and memorable. Trying to oversell common features may have a negative impact.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n14. Boost Your Open House on Hyperlocal Social Networks<\/h3>\n\nNextdoor powerful targeting options (Source: Nextdoor<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n- \n
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nAdvertising your open house on Facebook and Instagram can work well. However, at the end of the day, you\u2019re still paying to reach people who could be hundreds of miles away. Great for brand awareness but lousy for actually getting people through the door. By posting on local Facebook Groups and Nextdoor, you will reach fewer people, but people who almost certainly live in the neighborhood.<\/p>\n
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\n\t\t\tNextdoor and Facebook Groups have some of the most engaged local audiences online today. If you offer trendy food and music or use the other tips above, you might get neighbors talking about your open house for free.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n Visit Nextdoor<\/a>\n <\/div>\n15. Host a Private Open House for Neighbors & Former Clients<\/h3>\n\n- \n
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\n\t\t\t$3 to $5 per guest\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nIf you want to be the top agent in your area, shift your focus to building long-term relationships with local homeowners, including neighbors and past clients. They’re the ones you should pay attention to for future opportunities.<\/p>\n
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\n\t\t\tOf course, you must approach the planning and setup of your neighbors-only open house slightly differently. Here are my five tips for successful real estate farming<\/a>:\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n- Since you will have fewer guests, spend more on food and refreshments.<\/li>\n
- Make sure to mention this private open house in your marketing materials.<\/li>\n
- Knock on doors and leave door hangers to invite them.<\/li>\n
- Call any former clients who live nearby and offer them an invite.<\/li>\n<\/ul>\n
16. Partner With a Local Brand or Shop<\/h3>\n\n- \n
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\n\t\t\tFree to $500\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nExperiential marketing<\/a> is about creating an awesome experience for local influencers to talk about, which helps draw them in. But to keep them interested, you need something more than just a cool backyard. Partnering with a local company or brand, like a boutique, restaurant, mixology bar, music school, or art gallery, can excite your open houses and get people chatting. Plus, the brands you team up with might even promote your event on their social media<\/a>, reaching a whole new audience for your business.<\/p>\n\n- \n
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\n\t\t\tFind businesses that align with your target market, define clear objectives, create an engaging experience, cross-promote the event, and show appreciation afterward. These steps can help you build successful partnerships and enhance open house events.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n17. Hold Other Agents\u2019 Open Houses & Make It a Win-Win!<\/h3>\n\n- \n
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\n\t\t\tFree to $500\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nIf you’re an agent specializing in a neighborhood but don’t have any listings, don’t stress out! You can always ask other listing agents in your area if you can hold their open houses. I saw it as an extra service for my seller.<\/p>\n
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\t\t Using a checklist for open house tasks like home staging<\/a>, posting the event on social media, installing open house signs<\/a>, and preparing handout materials keeps you on task so you\u2019re not scrambling around at the last minute. Being prepared also maximizes your lead potential since you\u2019ll feel more relaxed and confident interacting with open house guests instead of worrying if you forgot something. You\u2019re relaxed, confident, and prepared with listing and sign-in sheets and business cards and free to mingle with your guests.<\/p>\n \t\t \t\t \t\t \t\t Door knocking might seem scary, but it’s a historically proven way to become the top agent in your area. The personal connection it offers is hard to beat. According to World Metrics<\/a>, 82% of real estate agents who do it see an increase in their business, and 60% see an increase in referrals. On top of that, 25% of real estate agents report an increase in listings due to door knocking efforts.<\/p>\n \t\t \t\t \t\t \t\t Adding small touches to your open house, such as a welcome sign, a business card holder, and a custom doormat, can create a more inviting atmosphere. On top of that, giving branded promotional items such as pens, notepads, or other useful items that guests can take home can provide a great opportunity for connecting with potential buyers while also reinforcing the company’s brand. These personal touches can make a big difference in engaging guests right from the start.<\/p>\n \t\t \t\t When throwing a killer open house, marketing and branding play a huge role. From making eye-catching promo materials to rocking social media, your marketing game can seriously impact how many people show up and how successful your open house is. In this section, we’ll dish out some essential tips and tricks for getting the word out and polishing your open house’s brand to attract potential leads and get people excited about your properties.<\/p>\n \t\t \t\t Investing in high-quality open house marketing materials is crucial for creating a positive and professional impression on potential buyers. Well-designed marketing materials like open house flyers<\/a>, brochures<\/a>, and signage showcase the property effectively and reflect positively on the hosting agent or agency. High-quality materials convey attention to detail, help build trust, and leave a lasting impression for increased engagement and potential leads.<\/p>\n \t\t \t\t Pro Tip:<\/strong> If you want to keep it low-key with your personal branding<\/a>, consider placing your marketing materials<\/a> next to some snacks and drinks. Even having a small business cardholder near some snacks could catch the eye of potential clients. When you’re meeting with clients, bring along a branded folder for them to use. It’s a subtle way to show that you’re organized and might help them stay organized too.<\/p>\n<\/div>\n<\/div>\n \t\t \t\t Real estate agents should see fellow agents as teammates, not competitors. You can team up with nearby agents for a joint open house day, promoting the event together and attracting more visitors, especially if the listings are similar.<\/p>\n \t\t \t\t \t\t \t\t If you want your fellow real estate agents to like you, think about hiring a photographer to snap some pictures of them in action at your open house. Agents always love having more pics of themselves for social media, and these images can also come in handy for your next listing presentation<\/a>.<\/p>\n \t\t \t\t \t\t \t\t QR codes have become popular, but many agents still don\u2019t know how to get leads at their open houses. Here are easy ways to use QR codes at your next open house to get more leads: <\/p>\n Speaking of Curb Hero, did you know this open house app<\/a> is 100% free for agents? It lets you create QR codes for touchless sign-in, postcards, signs, or anything else.<\/p>\n Enhancing your open house with technology is a game changer in today’s real estate scene. Incorporating technology can take your open house to the next level, providing an engaging experience for agents and potential buyers. From virtual tours and interactive floor plans to smart home devices, using tech can really wow visitors and showcase properties in exciting and modern ways.<\/p>\n \t\t \t\t Livestreaming an open house tour allows potential buyers to see the property in real time, ask questions, and get a sense of the space. Then, sharing the livestream on Instagram and TikTok can help reach a younger audience and make the property more visible on different platforms. This multiplatform approach can create more interest in the property and potentially lead to a quicker sale.<\/p>\n \t\t \t\t \t\t \t\t Virtual reality (VR)<\/a> is still super cutting-edge but catching on quickly. That\u2019s why adding it to your open house toolkit can show everyone that you\u2019re a tech-savvy agent. Give visitors a virtual tour of the property or a 3D mockup of potential renovations to help them see the space in a new way.<\/p>\n \t\t \t\t \t\t \t\t Virtual staging for open houses helps potential buyers envision the potential of a space by virtually furnishing and decorating it, making it more appealing. It also allows showcasing different design options and layouts to influence buyer decisions and presents the property in its best light, ultimately attracting more potential buyers. <\/p>\n \t\t \t\t \t\t \t\t Creating a branded infographic<\/a> with all the neighborhood info gives potential buyers all they need to know about the area. You can show off the local amenities, schools, and parks and even throw some fun facts about the neighborhood. Plus, it adds credibility to market trends, property values, and community demographics.<\/p>\n \t\t \t\t Engagement and networking at an open house are crucial for building connections and generating leads. From interacting with visitors to facilitating meaningful conversations, effective engagement and networking strategies can significantly impact the success of your open house event.<\/p>\n \t\t \t\t Even if you’re a pro at chatting with everyone at an open house, using real estate scripts<\/a> will still steer your conversations toward getting contact details. So, unless you’re hosting open houses just to make new pals and discuss gardening, practicing scripts will help you gather more leads. Simple as that.<\/p>\n \t\t \t\t \t\t \t\t Sure, all the information is in the listing sheet, but to get people excited about the home, you must subtly remind them of standout features that set it apart from comparable properties. Reminding potential buyers of standout features can pique their interest and make the property more memorable. This creates excitement and differentiates the home from similar properties, potentially leading to higher interest and offers.<\/p>\n \t\t \t\t \t\t \t\t Advertising your open house on Facebook and Instagram can work well. However, at the end of the day, you\u2019re still paying to reach people who could be hundreds of miles away. Great for brand awareness but lousy for actually getting people through the door. By posting on local Facebook Groups and Nextdoor, you will reach fewer people, but people who almost certainly live in the neighborhood.<\/p>\n \t\t \t\t \t\t \t\t If you want to be the top agent in your area, shift your focus to building long-term relationships with local homeowners, including neighbors and past clients. They’re the ones you should pay attention to for future opportunities.<\/p>\n \t\t \t\t \t\t \t\t Experiential marketing<\/a> is about creating an awesome experience for local influencers to talk about, which helps draw them in. But to keep them interested, you need something more than just a cool backyard. Partnering with a local company or brand, like a boutique, restaurant, mixology bar, music school, or art gallery, can excite your open houses and get people chatting. Plus, the brands you team up with might even promote your event on their social media<\/a>, reaching a whole new audience for your business.<\/p>\n \t\t \t\t \t\t \t\t If you’re an agent specializing in a neighborhood but don’t have any listings, don’t stress out! You can always ask other listing agents in your area if you can hold their open houses. I saw it as an extra service for my seller.<\/p>\n
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\n\t\t\tCost:
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
![](\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"){kind=icon}
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\n\t\t\tUse this tip:
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\n\t\t\tCreate an open house checklist of all the tasks you must do before, during, and after your open house. If you\u2019re short on time, check out my open house checklist<\/a>.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n2. Knock on Doors to Invite the Neighbors<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tReady to learn more? Check out our comprehensive article with door knocking tips and scripts<\/a> you can use this weekend.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n3. Greet Your Guests With Custom-branded Touches<\/h3>\n
![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T181558.661-1200x801-1.png\")
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\n\t\t\tCost:
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\n\t\t\t$2 to $100\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tCustom welcome signs are available on Etsy<\/a> or All Things Real Estate<\/a> for around $20. Remember to match the style of the sign to your listing. A bold sign like the one above from All Things Real Estate is perfect for a modern home, but a lighter design might work better for a vintage listing.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nMarketing & Branding Your Open House<\/h2>\n
4. Invest in High-quality Open House Marketing Materials<\/h3>\n
![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-06-11T223532.925-1200x750-1.png\")
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\n\t\t\tCost:
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\n\t\t\t$40 to $150\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tCoffee and<\/em> Contracts is a real estate marketing company offering thousands of social media templates designed specifically for agents. These include templates for Instagram Reels, carousels, Broke Agent memes, and more. As a subscriber, you\u2019ll access fresh content and new options every month. For more information, read our Coffee and<\/em> Contracts review<\/a>.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n![](\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/dyk.png\")
<\/span>\n<\/div>\n5. Plan an Open House Day With Other Agents<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tWhen advertising group open house days, a little creativity can go a long way. Hold a raffle that people can only enter if they visit every home on the list or even try a scavenger hunt for the kids.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n6. Hire a Photographer to Take Pictures of Buyer\u2019s Agents & Guests<\/h3>\n
![\"Eleonora](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/Eleonora-Srugo-Instagram-Post-1024x652-1.png\")
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\n\t\t\tCost:
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\n\t\t\tStarting at $50 an hour\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tYeah, hiring a professional photographer is always a good idea if you can afford it. Pros can deliver great results without you figuring it out yourself. But if you want to give it a shot, check out our real estate photography tips<\/a> for better results.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n7. Use QR Codes Creatively<\/h3>\n
![\"Curb](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-07-10T160127.279.png\")
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
Enhance Your Open House With Technology<\/h2>\n
8. Livestream an Open House Tour, Then Repurpose for Instagram & TikTok<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tHere are some livestream open house tips:
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9. Create a VR Experience<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\t$25 to $450\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tSnag a decent VR headset and preload it with interactive tours. Play around with it to ensure your visitors won\u2019t run into issues.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n10. Virtually Stage a Room & Offer to Text It to Open House Guests<\/h3>\n
![\"\"](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/virtual-staging-BoxBrownie-1200x675-1.jpg\")
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\n\t\t\tCost:
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\n\t\t\t$7 to $50 per image\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tAs you flip through the staged photos on your iPad, offer to email, or better yet, text them the pictures. Or, you can follow my advice above and place signs in each room with QR codes linking to the room virtually staged in different themes. If you don\u2019t have a virtual staging service you like, check out my buyer\u2019s guide. On a budget? Check out Apply Design. Their virtual staging starts at just $7 per picture.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n11. Create a Branded Infographic With Neighborhood Info<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree neighborhood overviews, $30 per detailed report\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tGrab a neighborhood profile for free, take four or five of the most interesting stats, and whip up an infographic in Canva. It\u2019s easier than you think, and your preparation will impress your clients.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\nEngagement & Networking<\/h2>\n
12. Practice Open House Scripts to Get Contacts<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tf you want some persuasive scripts to get you started, check out our best open house scripts here<\/a>. Oh, and don\u2019t worry, we won\u2019t tell anyone you rehearsed them!\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n13. Focus on Features That Make Your Listing Stand Out<\/h3>\n
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\n\t\t\tUse this tip:
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\n\t\t\tWhen describing a home, focus on three genuinely special features, but don’t force it. If there’s only one outstanding feature, stick to that rather than creating filler. The goal is to highlight what makes the listing unique and memorable. Trying to oversell common features may have a negative impact.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n14. Boost Your Open House on Hyperlocal Social Networks<\/h3>\n
![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T181616.332.png\")
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\n\t\t\tCost:
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\n\t\t\tFree\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tNextdoor and Facebook Groups have some of the most engaged local audiences online today. If you offer trendy food and music or use the other tips above, you might get neighbors talking about your open house for free.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n15. Host a Private Open House for Neighbors & Former Clients<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\t$3 to $5 per guest\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tOf course, you must approach the planning and setup of your neighbors-only open house slightly differently. Here are my five tips for successful real estate farming<\/a>:\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
16. Partner With a Local Brand or Shop<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree to $500\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\tUse this tip:
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\n\t\t\tFind businesses that align with your target market, define clear objectives, create an engaging experience, cross-promote the event, and show appreciation afterward. These steps can help you build successful partnerships and enhance open house events.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n17. Hold Other Agents\u2019 Open Houses & Make It a Win-Win!<\/h3>\n
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\n\t\t\tCost:
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\n\t\t\tFree to $500\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n