Marketing Materials Every Agent Needs<\/h2>\n
While you\u2019ll build your arsenal of marketing materials over time, there are definitely staples you need in your marketing toolkit. Take a look at my top eight picks for must-have materials below. <\/p>\n
1. Professional Headshots<\/h2>\n\n![\"Professional](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
(Source: Sell It Like Serhant)<\/figcaption><\/figure>\n<\/div>\nYour headshot is your first chance to make a great impression and boost your online visibility, increasing your chances of attracting clients. Ryan Serhant said in his course “Sell It Like Serhant: How to Build a Personal Brand<\/a>” that having two realtor headshots<\/a> is key: a professional one and a more casual one like Talia\u2019s in the picture above. <\/p>\nWhy should you have two headshots? Sounds crazy, right? Well, think of it this way\u2014a professional headshot is like your power suit, perfect for business cards, websites, and professional listings. You know, the basics. It exudes expertise and seriousness. On the flip side, a casual headshot is your social media wingman, great for your online profiles, informal marketing materials, and personal brand building. It helps your personality shine and shows you are approachable and relatable. People want to feel like they know, like, and trust you. A casual headshot conveys this.<\/p>\n
\nReal estate headshot services (Source: Fiverr<\/a>)<\/figcaption><\/figure>\n<\/div>\nI suggest hiring a professional photographer<\/a> to get high-quality headshots or hiring a freelance graphic designer on Fiverr to enhance headshot photos for impressive real estate agent marketing materials. You wouldn\u2019t use subpar listing photos of your client\u2019s homes, so don\u2019t skimp on headshots. Find freelancers on Fiverr for all your design and content creation needs. It’s simple: match your style, place an order, and get your designs on demand\u2014for as low as $5.<\/p>\n\n Find Your Freelancer at Fiverr.com<\/a>\n <\/div>\n2. Social Media Templates<\/h2>\n\nSocial media template example (Source: Canva<\/a>)<\/figcaption><\/figure>\n<\/div>\nSocial media has significantly impacted real estate agents’ online presence and property visibility. According to a study by the National Association of Realtors<\/a>, 43% of real estate agents say that social media has a very impactful business impact, and 52% report that social media generates the highest-quality leads. These statistics highlight the importance of leveraging social media platforms to enhance property visibility and attract potential clients.<\/p>\nThose behind-the-scenes Instagram Reels<\/a> and TikToks you shot<\/a> at your open house don\u2019t have to look like a Hollywood movie, but it might help your brand if they look a little more polished. Using professionally designed social media templates<\/a> can make a big difference. These templates, specifically tailored for real estate agents, are far superior to generic ones. Whenever you’re posting on social media for your real estate business, keep these tips in mind no matter which platform you’re using:<\/p>\n\n- Maintain your brand\u2019s consistency.<\/li>\n
- Optimize content for each platform.<\/li>\n
- Post regularly and be consistent.<\/li>\n
- Personalize your message.<\/li>\n
- Keep it clean and simple.<\/li>\n
- Track your post\u2019s performance and engagement.<\/li>\n<\/ul>\n\n<\/figure>\n<\/div>\n
Were you looking for sleek and stunning social media templates? Coffee and<\/em> Contracts has the most beautiful templates, including Instagram Reels, carousels, and Broke Agent memes. As a subscriber, you\u2019ll access fresh content and new options every month.<\/p>\n\n Get Fresh Templates With Coffee and Contracts<\/a>\n <\/div>\nAs a special thank you to The Close\u2019s readers, use our promo code THECLOSE<\/a> for $15 off your first month at Coffee and<\/em> Contracts.<\/p>\n3. Stylized Real Estate Website<\/h2>\n\nKinga Mills\u2019 website (Source: Kinga Mills<\/a>)<\/figcaption><\/figure>\n<\/div>\nSearch is super important for directing people to real estate websites<\/a>. Here\u2019s why: 72% of realtors<\/a> have real estate websites to promote their listings, and 41% of homebuyers<\/a> start by searching for properties online. This indicates a lot of competition, but it also means there are tons of potential leads.<\/p>\nWhen building your website, prioritize reflecting your brand over adding extra features like IDX website<\/a> listings, lead capture, landing pages, and CRM. They have their place, but all start to look too generic. Check out Kinga Mills’ website for an example of personal branding above. As an agent based in Hawaii, Kinga focuses on selling the warm weather and outdoor lifestyle, showcasing videos of surfers, lush mountains, palm trees, and the turquoise ocean on her website. <\/p>\nIf you want a site like Kinga\u2019s, you can hire Luxury Presence to build and host your website for around $180 monthly, plus design fees. Get $500 off by clicking the button below.<\/p>\n
\n Visit Luxury Presence<\/a>\n <\/div>\n4. Business Cards That Set You Apart<\/h2>\n\nUnique real estate business card example (Source: Creative Market<\/a>)<\/figcaption><\/figure>\n<\/div>\nNetworking is necessary for your success as a real estate agent. Going to industry events, conferences, and local meet-ups provides great opportunities to connect with potential clients and other real estate pros. A well-designed business card<\/a> is a mini promotional tool to generate more referrals and opportunities for leads. But you don\u2019t want your business card to end up in the slush pile, or worse, someone\u2019s trash. Try a unique business card to stand out from your competition.<\/p>\n\n- Choose a slightly larger business card, like a 3.5\u201d W \u00d7 2.5\u201d H.<\/li>\n
- Try raised or embossed fonts, but stay consistent with your brand identity.<\/li>\n
- Always include a professional headshot so people know who you are.<\/li>\n
- They may seem outdated, but refrigerator magnets and calendar cards are less likely to get tossed.<\/li>\n
- Keep the design clean and uncluttered for effective incorporation.<\/li>\n
- Incorporate QR codes for leads to easily contact you (optional).<\/li>\n<\/ul>\n
Whether you’re working with a designer or making them yourself, ask yourself, “Would I actually keep this business card?” If not, it’s probably a good idea to revisit the design and think about every aspect of the business card\u2014from the type of paper to the colors and layout. Ensuring it reflects your top-notch service as a real estate professional is important. Because in real estate, the little things can really make a big difference.<\/p>\n
5. Facebook Business Page<\/h2>\n\nRyan Serhant\u2019s Facebook page (Source: Ryan Serhant<\/a>)<\/figcaption><\/figure>\n<\/div>\nI hate to break it to you, but you’re missing out if you\u2019re not on social media. Check this: Real estate has a Facebook social media benchmark of 283,000 page impressions<\/a> with 159,000 Instagram impressions. Facebook also has a 0.77% average post engagement rate. This data shows that a Facebook Business page is still a highly effective marketing medium for serious realtors as it has relatively good page impressions, audience growth rate, and engagement. <\/p>\nStill not convinced? Well, let me tell you about some of the perks of having your very own shiny Facebook Business page:<\/p>\n
\n- Increased visibility:<\/strong> A Facebook Business page is excellent for getting more people to see your offer. You can show off your services and listings to a whole bunch of folks who are just chillin\u2019 out at home.<\/li>\n
- Targeted advertising: <\/strong>With a Facebook Business page, you can run ads that target specific groups of people who are into real estate, looking for an agent or property in a particular location, or match your target audience.<\/li>\n
- Direct engagement:<\/strong> You can directly communicate with clients and potential clients, engaging with them through comments, messages, and posts.<\/li>\n
- Analytics and insights: <\/strong>You gain access to valuable analytics and insights about your page’s performance, including audience demographics, post engagement, and reach, helping you make informed decisions about your marketing strategies.<\/li>\n
- Credibility and professionalism:<\/strong> A good Facebook Business page can boost your reputation as a real estate pro and show how dedicated you are to giving helpful info and services to your audience.<\/li>\n<\/ul>\n
It takes time to build. But don’t worry; we’ve got you covered! Check out our comprehensive guide on creating a compelling Facebook business page<\/a> to get started.<\/p>\n6. Instagram-quality Postcards<\/h2>\n\nInstagram-quality postcard example (Source: Coffee and<\/em> Contracts<\/a>)<\/figcaption><\/figure>\n<\/div>\nAccording to PostcardMania<\/a>, postcard leads generated 6x more revenue per lead than leads from digital sources and have the highest response rate (4.25%)<\/a> among different types of direct mail, such as dimensional mailers (4%), catalogs (3.5%), and letter-sized envelopes (3.5%). <\/p>\nSo why use Instagram-inspired design for your postcards? Simple. Using an Instagram-inspired design for your postcards can make them visually appealing and relatable. The filters, vibrant colors, and creative layouts can help them stand out and feel modern and trendy. But just because you\u2019re using old-school realtor marketing materials (don\u2019t forget about those brochures<\/a>, flyers<\/a>, and snail mail letters, too!) doesn\u2019t mean you can\u2019t have fun with them, no matter what your brand is. For example, check out the Instagram-inspired postcard from Coffee and<\/em> Contracts above. It\u2019s classy and professional, with a tiny bit of sass.<\/p>\n\nReal estate postcard ready-made templates (Source: ProspectsPLUS!<\/a>)<\/figcaption><\/figure>\n<\/div>\nNeed help in designing your postcards? Check out some of the predesigned postcard templates<\/a> inside ProspectsPLUS! to amplify your marketing message. Select your target audience, upload or create your design, and let ProspectsPLUS! do the rest. They will deliver dazzling Instagram-worthy postcards directly to your audience, showcasing your marketing brilliance.<\/p>\n\n Build Instagram-worthy Postcards at ProspectsPLUS!<\/a>\n <\/div>\n7. Email Newsletter<\/h2>\n\nExample of a real estate email newsletter (Source: LCA Marketing Center<\/a>)<\/figcaption><\/figure>\n<\/div>\nEmail newsletters are among the best ways to market to your sphere. Email is also much easier to scale than social media and cheaper than pay-per-click (PPC) advertising. The return on investment (ROI) for your time and effort is also better. Here\u2019s why this works! According to statistics from HubSpot<\/a>, the average open rate of real estate emails is a whopping 37.18%. It also has an average click-through rate of 2.15% and an average click-to-open rate of 6.37%. These numbers are impressive!<\/p>\nSo, as long as you keep growing your list, the number of people you reach with your content will continue to grow with minimal extra work. If you plan a content calendar<\/a> for your email newsletter, you can keep your sphere engaged for years with just an hour or two of weekly work. Here are a few easy real estate newsletter ideas<\/a> to get you started:<\/p>\n\n\n\n- Open house highlights<\/li>\n
- Local business spotlight<\/li>\n
- Local event highlights<\/li>\n
- Meme Monday<\/li>\n
- Fact Fridays<\/li>\n
- Throwback Thursday<\/li>\n
- Local charity spotlights<\/li>\n
- Home improvement tips<\/li>\n
- Budget interior tips<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
8. Marketing Videos<\/h2>\n\nExamples of real estate marketing videos<\/figcaption><\/figure>\n<\/div>\nNow, let’s chat about why video marketing is so crucial for today\u2019s real estate agents. Many real estate agents swear by it for good reason. Wyzowl reports<\/a> that 90% of marketers have seen a great ROI from video marketing. Additionally, 87% of video marketers credit video for helping them generate leads and directly boost sales.<\/p>\n\nMost popular use cases for videos (Source: Wyzowl<\/a>)<\/figcaption><\/figure>\n<\/div>\nSurprisingly, video testimonials are the most popular type of video marketers create (39%). This popularity is followed by explainer videos (38%), presentation videos (34%), social media videos (34%), product demos (32%), video ads (30%), sales videos (30%), and teaser videos (30%).<\/p>\n
Now you know! So, let’s get your creative juices flowing. Whether it’s fun lifestyle videos for Reels and TikTok or informative content for YouTube, showcasing your real estate journey through videos will grab the attention of potential clients. With Google and Facebook favoring videos, this is a surefire way to stand out. Need a hand? Your pro photographer can help, or you can dive in with your smartphone and create captivating content in no time!<\/p>\n
To help you, here are some tips and equipment needed for recording your real estate marketing videos<\/a>:<\/p>\n\n- Use good lighting to ensure clear and professional-looking videos.<\/li>\n
- Keep the video concise and engaging to keep viewers’ attention. Let\u2019s see that award-winning personality!<\/li>\n
- Showcase the property’s best features and emphasize its unique selling points.<\/li>\n
- Include a solid call to action at the end of the video to encourage viewers to take the next step.<\/li>\n
- Invest in a quality microphone for better audio.<\/li>\n
- Use professional editing software to enhance the overall quality of the video.<\/li>\n
- Share the video on your social media platforms and real estate websites to maximize exposure.<\/li>\n
- Plan your marketing<\/a> content and have a script or talking points ready to stay on track.<\/li>\n<\/ul>\n
![\"Professional](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/Professional-Pictures-with-One-Headshot-One-Lifestyle.png\")
Your headshot is your first chance to make a great impression and boost your online visibility, increasing your chances of attracting clients. Ryan Serhant said in his course “Sell It Like Serhant: How to Build a Personal Brand<\/a>” that having two realtor headshots<\/a> is key: a professional one and a more casual one like Talia\u2019s in the picture above. <\/p>\n Why should you have two headshots? Sounds crazy, right? Well, think of it this way\u2014a professional headshot is like your power suit, perfect for business cards, websites, and professional listings. You know, the basics. It exudes expertise and seriousness. On the flip side, a casual headshot is your social media wingman, great for your online profiles, informal marketing materials, and personal brand building. It helps your personality shine and shows you are approachable and relatable. People want to feel like they know, like, and trust you. A casual headshot conveys this.<\/p>\n I suggest hiring a professional photographer<\/a> to get high-quality headshots or hiring a freelance graphic designer on Fiverr to enhance headshot photos for impressive real estate agent marketing materials. You wouldn\u2019t use subpar listing photos of your client\u2019s homes, so don\u2019t skimp on headshots. Find freelancers on Fiverr for all your design and content creation needs. It’s simple: match your style, place an order, and get your designs on demand\u2014for as low as $5.<\/p>\n Social media has significantly impacted real estate agents’ online presence and property visibility. According to a study by the National Association of Realtors<\/a>, 43% of real estate agents say that social media has a very impactful business impact, and 52% report that social media generates the highest-quality leads. These statistics highlight the importance of leveraging social media platforms to enhance property visibility and attract potential clients.<\/p>\n Those behind-the-scenes Instagram Reels<\/a> and TikToks you shot<\/a> at your open house don\u2019t have to look like a Hollywood movie, but it might help your brand if they look a little more polished. Using professionally designed social media templates<\/a> can make a big difference. These templates, specifically tailored for real estate agents, are far superior to generic ones. Whenever you’re posting on social media for your real estate business, keep these tips in mind no matter which platform you’re using:<\/p>\n Were you looking for sleek and stunning social media templates? Coffee and<\/em> Contracts has the most beautiful templates, including Instagram Reels, carousels, and Broke Agent memes. As a subscriber, you\u2019ll access fresh content and new options every month.<\/p>\n As a special thank you to The Close\u2019s readers, use our promo code THECLOSE<\/a> for $15 off your first month at Coffee and<\/em> Contracts.<\/p>\n Search is super important for directing people to real estate websites<\/a>. Here\u2019s why: 72% of realtors<\/a> have real estate websites to promote their listings, and 41% of homebuyers<\/a> start by searching for properties online. This indicates a lot of competition, but it also means there are tons of potential leads.<\/p>\n When building your website, prioritize reflecting your brand over adding extra features like IDX website<\/a> listings, lead capture, landing pages, and CRM. They have their place, but all start to look too generic. Check out Kinga Mills’ website for an example of personal branding above. As an agent based in Hawaii, Kinga focuses on selling the warm weather and outdoor lifestyle, showcasing videos of surfers, lush mountains, palm trees, and the turquoise ocean on her website. <\/p>\n If you want a site like Kinga\u2019s, you can hire Luxury Presence to build and host your website for around $180 monthly, plus design fees. Get $500 off by clicking the button below.<\/p>\n Networking is necessary for your success as a real estate agent. Going to industry events, conferences, and local meet-ups provides great opportunities to connect with potential clients and other real estate pros. A well-designed business card<\/a> is a mini promotional tool to generate more referrals and opportunities for leads. But you don\u2019t want your business card to end up in the slush pile, or worse, someone\u2019s trash. Try a unique business card to stand out from your competition.<\/p>\n Whether you’re working with a designer or making them yourself, ask yourself, “Would I actually keep this business card?” If not, it’s probably a good idea to revisit the design and think about every aspect of the business card\u2014from the type of paper to the colors and layout. Ensuring it reflects your top-notch service as a real estate professional is important. Because in real estate, the little things can really make a big difference.<\/p>\n I hate to break it to you, but you’re missing out if you\u2019re not on social media. Check this: Real estate has a Facebook social media benchmark of 283,000 page impressions<\/a> with 159,000 Instagram impressions. Facebook also has a 0.77% average post engagement rate. This data shows that a Facebook Business page is still a highly effective marketing medium for serious realtors as it has relatively good page impressions, audience growth rate, and engagement. <\/p>\n Still not convinced? Well, let me tell you about some of the perks of having your very own shiny Facebook Business page:<\/p>\n It takes time to build. But don’t worry; we’ve got you covered! Check out our comprehensive guide on creating a compelling Facebook business page<\/a> to get started.<\/p>\n According to PostcardMania<\/a>, postcard leads generated 6x more revenue per lead than leads from digital sources and have the highest response rate (4.25%)<\/a> among different types of direct mail, such as dimensional mailers (4%), catalogs (3.5%), and letter-sized envelopes (3.5%). <\/p>\n So why use Instagram-inspired design for your postcards? Simple. Using an Instagram-inspired design for your postcards can make them visually appealing and relatable. The filters, vibrant colors, and creative layouts can help them stand out and feel modern and trendy. But just because you\u2019re using old-school realtor marketing materials (don\u2019t forget about those brochures<\/a>, flyers<\/a>, and snail mail letters, too!) doesn\u2019t mean you can\u2019t have fun with them, no matter what your brand is. For example, check out the Instagram-inspired postcard from Coffee and<\/em> Contracts above. It\u2019s classy and professional, with a tiny bit of sass.<\/p>\n Need help in designing your postcards? Check out some of the predesigned postcard templates<\/a> inside ProspectsPLUS! to amplify your marketing message. Select your target audience, upload or create your design, and let ProspectsPLUS! do the rest. They will deliver dazzling Instagram-worthy postcards directly to your audience, showcasing your marketing brilliance.<\/p>\n Email newsletters are among the best ways to market to your sphere. Email is also much easier to scale than social media and cheaper than pay-per-click (PPC) advertising. The return on investment (ROI) for your time and effort is also better. Here\u2019s why this works! According to statistics from HubSpot<\/a>, the average open rate of real estate emails is a whopping 37.18%. It also has an average click-through rate of 2.15% and an average click-to-open rate of 6.37%. These numbers are impressive!<\/p>\n So, as long as you keep growing your list, the number of people you reach with your content will continue to grow with minimal extra work. If you plan a content calendar<\/a> for your email newsletter, you can keep your sphere engaged for years with just an hour or two of weekly work. Here are a few easy real estate newsletter ideas<\/a> to get you started:<\/p>\n Now, let’s chat about why video marketing is so crucial for today\u2019s real estate agents. Many real estate agents swear by it for good reason. Wyzowl reports<\/a> that 90% of marketers have seen a great ROI from video marketing. Additionally, 87% of video marketers credit video for helping them generate leads and directly boost sales.<\/p>\n Surprisingly, video testimonials are the most popular type of video marketers create (39%). This popularity is followed by explainer videos (38%), presentation videos (34%), social media videos (34%), product demos (32%), video ads (30%), sales videos (30%), and teaser videos (30%).<\/p>\n Now you know! So, let’s get your creative juices flowing. Whether it’s fun lifestyle videos for Reels and TikTok or informative content for YouTube, showcasing your real estate journey through videos will grab the attention of potential clients. With Google and Facebook favoring videos, this is a surefire way to stand out. Need a hand? Your pro photographer can help, or you can dive in with your smartphone and create captivating content in no time!<\/p>\n To help you, here are some tips and equipment needed for recording your real estate marketing videos<\/a>:<\/p>\n![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-91-1200x579-1.png\")
2. Social Media Templates<\/h2>\n
![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-92.png\")
\n
![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-06-11T223532.925-1200x750-1.png\")
<\/figure>\n<\/div>\n3. Stylized Real Estate Website<\/h2>\n
![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-94.png\")
4. Business Cards That Set You Apart<\/h2>\n
![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-95.png\")
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5. Facebook Business Page<\/h2>\n
![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-96-1200x1034-1.png\")
\n
6. Instagram-quality Postcards<\/h2>\n
![\"Postcards](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/Postcards-that-looks-like-Instagram.png\")
![\"Screenshot](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-98-1200x678-1.png\")
7. Email Newsletter<\/h2>\n
![\"Email](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/Email-Newsletter.png\")
\n
8. Marketing Videos<\/h2>\n
![\"Three](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/Untitled-2023-08-31T165245.471-1200x800-1.png\")
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\n
![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T164018.115.png\")
<\/p>\n![\"](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T164020.628.png\")
<\/p>\n![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T164024.247.png\")
<\/p>\n![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T164028.478.png\")
<\/p>\n![\"Example](\"https:\/\/ferraro-zugibe.com\/wp-content\/uploads\/2024\/09\/unnamed-2024-09-23T164030.901.png\")
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