{"id":615,"date":"2024-07-22T13:25:58","date_gmt":"2024-07-22T13:25:58","guid":{"rendered":"https:\/\/ferraro-zugibe.com\/?p=615"},"modified":"2024-08-15T11:29:28","modified_gmt":"2024-08-15T11:29:28","slug":"2024-review-is-zillow-premier-agent-worth-the-cost","status":"publish","type":"post","link":"https:\/\/ferraro-zugibe.com\/index.php\/2024\/07\/22\/2024-review-is-zillow-premier-agent-worth-the-cost\/","title":{"rendered":"2024 Review: Is Zillow Premier Agent Worth the Cost?"},"content":{"rendered":"
Zillow Premier Agent (ZPA) is a paid advertising program that connects agents to buyers. It offers agents enhanced visibility on Zillow\u2019s platforms, giving them priority placement in property listings and exclusive access to leads. However, with the platform\u2019s lack of pricing transparency, is Zillow Premier Agent worth it? I evaluated its key features, weighed its pros and cons, looked into pricing, analyzed third-party reviews, and gauged whether it was worth the investment. Let\u2019s dig in!<\/p>\n
As one of The Close\u2019s staff writers, I have extensive research experience on various real estate topics and solution providers. I can provide readers with an objective and comprehensive review of Zillow Premier Agent, including an overall analysis of its strengths and limitations.<\/p>\n
What is Zillow Premier Agent, and how does it work? In 2024, an average of 217 million unique visitors browse Zillow each month<\/a>, searching for homes and real estate agents. Zillow Premier Agent leverages this site traffic, allowing agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network. This process helps capture leads who might be casually browsing properties long before they contact an agent. The platform then displays ads in key positions next to properties for sale, boosting Zillow Premier Agents to the top of the agent directory.<\/p>\n The biggest challenge with Zillow Premier Agent is the cost, which can be substantial, particularly in highly competitive markets. Agents must ensure they have the budget to sustain the investment and effectively convert the leads they receive. Additionally, the competition among agents on the platform can make it difficult to stand out and secure many leads. Therefore, having a solid profile and lead follow-up process is essential. If you want to guarantee you\u2019ll get leads, consider pay-at-closing lead companies<\/a> like Zillow Flex and Clever.<\/p>\n Zillow Premier Agent offers many advantages but is not the perfect fit for everyone. The cost and competition can be challenging for some agents, especially those just starting. If you feel Zillow Premier Agent isn\u2019t the right platform, here are some alternatives worth considering.<\/p>\nZillow Premier Agent Alternatives<\/h2>\n