When Formula 1 arrives in Austin for the US Grand Prix this weekend, the Circuit of the Americas track won’t be the only bumpy issue. There is a tobacco sponsorship controversy that includes an electronic cigarette product popular among young Americans, giving parents more worries than their children going “gas freak”.
In October 2018, during a Formula 1 race in Japan, a mysterious new logo appeared on Ferrari team cars: “MISSION WINNOW”, the words stacked and tilted to suggest a fast arrow. Reading the tour, it became clear that Mission Winnow is a vehicle to continue Philip Morris’ long and lucrative relationship with one of the world’s most popular sports, and is part of a smokescreen to help hijack the attention of all the cigarettes he sells. Philip Morris International manufactures more than 600 billion cigarettes worldwide each year.